Associate Professor Yunxia Zhu
Yunxia Zhu
Associate Professor in International Business
  • PhD, Business discourse and communication (Australian National University)
+61 7 334 68142
Room 311A, Colin Clark Building, St. Lucia Campus

    Yunxia Zhu is an award-winning researcher and educator and has an international reputation in cross-cultural management and business negotiation. Yunxia’s PhD is from the Australian National University in the area of international business communication. She is a negotiation expert trained in Advanced Harvard negotiation programme and Oxford Programme on negotiation at Saïd Business School, University of Oxford. She has taught Undergraduate, MBA, Doctoral and Executive Development programs at universities in Australia and abroad. She was a visiting academic to Imperial College London, University of Michigan and Lund University Sweden.

    Yunxia has been a recipient of numerous prestigious awards. She is the winner of 2015 UQ Teaching and Learning Fellowship, 2014 Australian National Teaching Citation Awards, UQ Vice Chancellor’s 2013 Internationalisation award, UQ 2013 Outstanding Teaching Citation award, 2011 Best Researcher Award and 2006 Best Publication by Association for Business Communication, and 2008 UQ Business School Research Excellence award, just to name a few.

    As an active researcher, Yunxia has written two scholarly books and has published extensively in prestigious international journals (e.g., top-tier of A* or A journals ABDC ranking). She serves on a number of editorial boards for prestigious journals including Academy of Management Discovery, Academy of Management Learning and Education, Journal of World Business, Discourse and Communication, and Public Relations Review. She also serves as an intercultural expert for the prestigious Pragmatics & Beyond New Series (PBNS), John Benjamins.

    Yunxia serves as the Vice President of Association for Business Communication in the Asia Pacific Region and is holding adjunct and honorary professorial positions with a number of major Chinese universities with the most recent being awarded by the Top 500 Chinese Enterprises Research Centre, Shanghai University of Finance and Economics. She has served on expert advisory board and panels for publicly listed companies, providing professional consulting and training in relation to internationalization and market development in the global business contexts.

    Research interests

    Cross-cultural and international management
    Cross-cultural investigation of business relationship and networking patterns based on both universal and culture-specifics dimensions; examining of the interaction of culture and institutional dynamics of internationalization in Chinese and developed countries; developing Chinese management theories (e.g., based on Confucian wisdom and guanxi (networking) and applying to the global contexts.
    International Business Communication
    Applying situated discourse and communication theory to international organisational settings including technological, corporate, and ideological sites especially during international organisational restructuring, joint ventures, etc. The spin-off of research findings from this research area is organisational learning and education for international business organisations and firms.
    Moral Emotions and Business Ethics in Global Contexts
    Applying moral psychology and practical classical wisdom (e.g., from Aristotle and Confucius) to studying business ethics (e.g., ethical guanxi) in international organisations and responsible global leadership.


    View full publications list


    • Academy of Management
    • Australian and New Zealand Association of Management
    • Association for Business Communication
    • European Group of Organisational Studies
    • Strategic Management Society


    2015 University of Queensland Teaching and Learning Fellowship
    2014 National Citation Award 2014 by Office for Learning and Teaching, Department of Education, Australian Government
    2014 2014 best paper award finalist by Academy of Management Learning and Education
    2013 Vice Chancellor’s Internationalisation Award, the University of Queensland
    2013 Teaching Excellence Citation Award, the University of Queensland
    2011 Distinguished Researcher Award, Association for Business Communication
    2011 Best paper award, ANZIBA Conference (with Sunil Venaik and Paul Brewer)
    2008 Excellence for Research Award, UQ Business School
    2006 Distinguished Publication Award, Association for Business Communication
    2003 Research Fellowship, Unitec, New Zealand
    2002 Award for Research Excellence, Unitec, New Zealand
    2000 Award for Research Excellence, Unitec, New Zealand
    1993 Postgraduate Scholarship, the Australian National University
    1994-1998 PhD Fellowship, the Australian National University

    Major research grants

    Title Agency Year Amount
    Internationalisation of Market of Chinese Firms in collaboration with P. Xie China Social Science Foundation Grant: Approval No. 17BGL024 2017 Undisclosed
    ECR grant University of Queensland 2007 Undisclosed
    New staff grant University of Queensland 2006 Undisclosed
    Strategic Research grant City University of Hong Kong 2006 Undisclosed
    Internationalisation of Architectural Design firms: An intercultural study Australian Construction Research Committee (CCC) 2003 Undisclosed
    Construction Research Committee Grant University of Newcastle and University of Sydney 2003 Undisclosed
    Unitec Research Grant and Fellowship Grant 2003 Undisclosed
    International Science and Technology Linkages Fund Royal Society of New Zealand 2001 Undisclosed
    Marsden Fund, New Zealand shortlist 2001 Undisclosed