Associate Professor Pierre Benckendorff
Pierre Benckendorff
Associate Professor
  • PhD, Tourism (James Cook University)
  • BAdmin (Tourism) (Hons), Tourism (James Cook University)
+61 7 334 67089
Room 451, GP North Building, St. Lucia Campus

    Associate Professor Pierre Benckendorff is an award-winning researcher specialising in visitor behaviour, technology enhanced learning and tourism. He has held several teaching and learning leadership positions at The University of Queensland and James Cook University in Australia. His experience includes coordinating a team of teaching and learning staff, program quality assurance and accreditation, and curriculum reviews of undergraduate and postgraduate coursework programs in business, tourism, hospitality and event management. He has developed and taught undergraduate and postgraduate courses in introductory tourism management, international tourism, tourist behaviour, tourism and leisure futures, tourism transportation, tourism operations, tourism technologies, tourism analysis, business skills and marketing communications.

    Pierre has been actively involved in a number of national teaching and learning projects totalling close to AUD 1 million in grant funding. In 2007, he received a national Carrick citation for outstanding contributions to student learning. Pierre was part of the national team that developed the Learning and Teaching Academic Standards for Tourism, Hospitality and Events and has continued to co-lead efforts to embed and measure these standards under the auspices of CAUTHE. He is currently the co-chair of knowledge creation for the BEST Education Network and in this capacity, has worked with the World Travel and Tourism Council to edit a book of international cases based on Tourism for Tomorrow award finalists and winners. He is the co-editor of the Handbook of Teaching and Learning in Tourism. Pierre serves regularly as an external reviewer of tourism programs in Australia and overseas institutions.

    His research interests include visitor behaviour, tourism information technologies, and tourism education and training. He has authored over 80 publications in these areas in leading international journals and is a regular speaker at tourism research conferences. He is on the editorial board of several leading tourism journals and is a regular reviewer of papers. He has also co-authored one of the leading textbooks on tourism and information technology. He has served as a judge for the Queensland Tourism Awards as well as the Australian Tourism Awards. His passion for travel and tourism has taken him to some of the world’s leading theme parks and airports, the major cities of Europe and North America, the African Savannah and the bustling streets of Asia. He has also travelled extensively throughout Australia and New Zealand.

    Online Profiles

    Research interests

    Tourism Education and scholarship
    Curriculum, assessment, pedagogy, research and epistemology
    Tourism Information Technology
    Website design, social media and mobile technologies in tourism
    Visitor Behaviour
    On-site experiences, motives, experience design, generational cohorts, risk perceptions


    View full publications list


    • Council of Australasian Tourism & Hospitality Educators (CAUTHE)
    • Australian Collaborative Education Network (ACEN)
    • BEST Education Network (Executive Committee Member)
    • Higher Education Research and Development Society of Australasia (HERDSA)
    • International Federation for Information Technologies in Travel and Tourism (IFITT)


    2011 CAUTHE Best Paper Award (with co-authors)
    2010 Global Sustainable Tourism Conference Best Paper Award (with co-authors)
    2009 CAUTHE Best Paper Award
    2007 Outstanding Paper Award, BEST Education Network Think Tank VII
    2007 Carrick Citation for Outstanding Contribution to Student Learning
    2006 James Cook University Faculty Citation for Outstanding Contribution to Student Learning
    2006 Pro Vice Chancellor’s Award for Teaching Excellence
    2005 James Cook University Vice Chancellor’s Award for Excellence in Teaching and Learning

    Major research grants

    Title Agency Year Amount
    Setting the standard: establishing threshold learning outcomes for tourism, hospitality and events higher education in Australia Office for Learning and Teaching 2013-2015 $193,000
    Enhancing Student Learning Outcomes with Simulation-based Pedagogies Office for Learning and Teaching 2013-2015 $187,000
    Working from the Centre: supporting unit/course co-ordinators to implement academic integrity policies, resources and scholarship Office for Learning and Teaching 2012-2013 $130,000
    Building a Stronger Future: Balancing Professional and Liberal Education Ideals in Tourism and Hospitality Education Australian Learning and Teaching Council 2010-2011 $201,000