Len Coote holds the rank of Associate Professor in The University of Queensland Business School. His primary academic contribution is to the study of economic choices, which are ubiquitous in marketing (e.g., consider the decisions to install solar panels, purchase private health insurance, and use toll roads—to name just a few). Together with his academic collaborators, he developed a very general and flexible model for studying decision making and choice. The model integrates the mathematics of Daniel McFadden’s (UC Berkeley) conditional logistic regression and Karl Joreskog’s (Uppsala) linear structural relations models.
Len’s primary teaching interests are in quantitative marketing, which a precursor to the new discipline of business analytics. In his opinion, today’s business school students need greater “data literacy” and business schools must place greater emphasis on equipping students to succeed in a world of artificial intelligence and big data. The methods of business analytics—data visualisation, machine learning, predictive analytics, text mining, web analytics—have much application to solving business and marketing problems. Len is passionate about bringing these methods and models to a new generation of business school students.
Len is an active participant in community service roles. For example, he is the Vice-Chair of the Australian Consortium for Social and Political Research, Inc. ACSPRI is a non-profit consortium of Australian universities. ACSPRI’s mission is to improve the quality of research in the social and behavioural sciences in Australia and to encourage Australian governments to take an evidence-based approach to public policymaking. Before serving in the role of Vice-Chair, he was an instructor on ACSPRI’s summer and winter programs on applied statistics for circa 10yrs (teaching courses on structural equations with latent variables).