Mrs Ann Wallin
Ann Wallin
Lecturer in Marketing
  • BBsc/BBus Hons 1 (UQ)
+61 7 334 64188
Room 309, Colin Clark Building, St. Lucia Campus

    Ann is a Lecturer within the Marketing Discipline in the UQ Business School. Previously a Senior Project Manager at a global market research firm, Ann has worked with clients in a range of industries, including Financial Services, Automotive and Aged Care.

    Ann writes on a variety of topics: consumer decision making; brand signalling and portfolio strategy; and marketing education. Her interdisciplinary research has been published in leading journals such as Decision and Journal of Travel Research, and presented globally at ISMS Marketing Science and International Choice Modelling conferences.

    Ann is a passionate educator in the area of research methods and statistics. She motivates students by placing their learning in context, as well as drawing links between what they learn as business students and what they will do as business graduates.  As an education-focused academic, Ann has expertise in curriculum development, student learning outcomes, pedagogy, and engaging with students as partners in learning.

    Research interests

    Brand signalling, brand equity and brand portfolio strategy
    Consumer Decision Making
    Consumer goals and information evaluation. Classic and discrete choice experiments and models.


    View full publications list


    2018 ANZMAC Best Reviewer Award – Product and Brand Management Track

    Major research grants

    Title Agency Year Amount
    The role of risk-adjusted returns metrics in retirement choices. AFAANZ 2014-2015 $4,794