Celebrities have been walking off the movie set and the sports field to help promote brands for decades. Dr Ravi Pappu of UQ Business School argues that research now shows there are measurable benefits in brand credibility to linking your name to a rising star.
For the next in our series big data we look at how data capture and analysis is starting to transform the management of our most precious resource: water.
Cash flow and customers – your business needs both. But in times of rapid change, just about everything else is up for grabs. What business skills will keep your company relevant? What are the capabilities of Business 3.0?
Five UQ Business School thought leaders give their take on core capabilities for competitive corporations.
The Growing Australian Business research project uses the method developed by the Centre for Business Research (CBR) at the University of Cambridge to investigate the factors which determine the rate of growth and financial and innovative performance of Australian firms.