Customers & Community

Customers are the foundation of an organisation’s success: Community Engagement, Brand Image, Social Media, Consumer Behaviour and Loyalty. Explore these themes and more in Momentum.

New research has revealed some surprising findings about which tourists are least likely to be...
Globalisation has lifted millions out of poverty but many people feel ignored by the system, says...
No content
Eastern customers can be slower to anger than those in the West – but once pushed beyond the brink...
From socialising with staff to devising strategies to save face, the latest article in our ‘Asian...
Why are so many of us willing to let a stranger sleep in our bed? New research suggests that money...
FOMO marketing – the new way to target Millennials
Concerns over missed social opportunities can be a major driver for Millennials, as the travel...
Which of the most popular slogans are most persuasive to customers – and what do they really say...
Research has provided new insights into the way consumers view innovations – and how to command...
Winning the battle for hearts and minds
Working with local communities is different to dealing with other types of customers or...
Promoting one product to multiple markets
Should advertisers use different positioning messages to promote the same product to different...
9 ways to generate customer loyalty
Loyalty schemes allow companies to tap into detailed information about their customers’ behaviour,...
From retail to e-tail: lessons from overseas
Australian retailers are losing out in the competition for online sales, as consumers now spend...