Marketing is one of seven different areas of excellence for research and consulting at UQ Business School. The School is renowned internationally for its research into marketing and is classed as above world standard in the Australian government’s ERA assessment.

Advertising and Branding

Research in advertising and branding is concerned with marketing and media strategy, consumer responses to advertising, and the design of regulatory policy.

Quantitative Marketing

Quantitative marketing is concerned with the application of mathematical/statistical models to the study of marketing, including consumer decision-making and choice.

Service Research

Service research is a broad area of enquiry that is concerned with all aspects of the service economy. Key issues are service quality and productivity, and service innovation.

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