Marketing

The university’s marketing focused academics and researchers are translating knowledge into practical application in the areas of advertising and branding, quantitative marketing and service research.

Our Research

Advertising and Branding 

Research in advertising and branding is concerned with marketing and media strategy, consumer responses to advertising, and the design of regulatory policy.

Quantitative Marketing 

Quantitative marketing is concerned with the application of mathematical/statistical models to the study of marketing, including consumer decision-making and choice.

Service Research

Service research is a broad area of enquiry that is concerned with all aspects of the service economy. Key issues are service quality and productivity, and service innovation.

 

Contact Us for Research Collaborations

Engagement

Engage with UQ Business SchoolThe cutting-edge solutions developed at UQ will lead to user empowerment at an individual, corporate and societal level.

 

Find out more about engaging in research with UQ Business School 

Our Programs

Undergraduate Postgraduate

Bachelor of Advanced Business (Honours)

Become a critical and reflective thinker capable of identifying, analysing and developing solutions for the complex challenges facing business in the 21st century.

Bachelor of Business Management

Gain the knowledge to be successful in the business environment of today and beyond. Shape your career through flexible majors that will prepare you for the constantly changing business world.

Honours Program

In business, everyone’s looking for an edge. An honours degree signals your outstanding academic abilities and superior analytical skills in your chosen degree.

Master of Business

Enhance your skill set needed to advance your career. This program will equip you with the knowledge and expertise to tackle the today’s business challenges through your choice of specialisation.

Higher Degree by Research

Are you looking to pursue a career in academia or in specialist consultancy? Push forward the boundaries of knowledge in your chosen field and work alongside the world's best researchers.

Academic Experts

Alastair Tombs

Alastair Tombs

Senior Lecturer in Marketing

Alison Joubert

Alison Joubert

Associate Lecturer in Marketing | Casual Research Assistant | RHD Student - PhD

Andre Bonfrer

Andre Bonfrer

Professor of Marketing

Ann Wallin

Ann Wallin

Lecturer in Business Research methods | HDR Student - PhD

Chris Hodkinson

Chris Hodkinson

Senior Lecturer

Dorian Von Freyhold

Dorian Von Freyhold

Lecturer in Marketing

Frank Alpert

Frank Alpert

Associate Professor of Marketing

Janet McColl-Kennedy

Janet McColl-Kennedy

Professor of Marketing

Jay Weerawardena

Jay Weerawardena

Associate Professor of Marketing | Marketing Discipline Leader

Jennifer Doig

Jennifer Doig

Casual RA (F. Alpert)

+61 7 3346 8100

j.doig@business.uq.edu.au

Jo Previte

Jo Previte

Senior Lecturer in Marketing

Len Coote

Len Coote

Associate Professor in Marketing | Acting Head of School

Liam Pomfret

Liam Pomfret

HDR Student - PhD |Associate Lecturer in Marketing

Liz Ferrier

Liz Ferrier

Senior Lecturer in Marketing

Mark Brown

Mark Brown

Senior Lecturer in Marketing

Nicole Hartley

Nicole Hartley

Senior Lecturer in Marketing | Master of Business Program Leader

Owen Seamons

Owen Seamons

Lecturer in Marketing

Ravi Pappu

Ravi Pappu

Associate Professor in Marketing

Rohan De Pallant

Rohan De Pallant

Associate Lecturer in Marketing | HDR Student - PhD

+61 7 3346 8020

r.depallant@uq.edu.au

Sarah Kelly

Sarah Kelly

Senior Lecturer in Marketing

Suellen Hogan

Suellen Hogan

Lecturer in Marketing

Thomas Magor

Thomas Magor

HDR Student - PhD | Lecturer in Marketing | Casual Research Assistant

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