Mr Thomas Magor
Thomas Magor
HDR Student - PhD | Lecturer in Marketing | Casual Research Assistant
  • Bachelor of Business Management (Honours), Choice Modelling (University of Queensland)
  • Bachelor of Arts, Economics & German (University of Queensland)
  • Bachelor of Business Management, Marketing (University of Queensland)
+61 7 3365 6561
Room 314, Colin Clark Building, St. Lucia Campus

Thomas Magor is a PhD student within the UQ Business School whose research primarily focuses on exploring consumer decision making within the framework of behavioral decision theory (BDT) using structural choice models (Rungie, Coote, Louviere 2011; 2012).

Research interests

Structural choice modelling
The structural choice model developed by Rungie, Coote and Louviere (2011; 2012) has widespread applicability to addressing research questions related to behavioural decision theory (BDT) in a consumer behaviour/marketing context. My ongoing research interests are in area of testing some of the long held assumptions about how consumers make choices which marketers may take for granted. Specifically, a factor analytic structural choice model is well suited to testing theories regarding the within-person dynamics and stability of preferences across time and between contexts. More generally, choice modelling can be used to test the relative importance of attributes to decision makers in a particular context, and structural choice modelling can be used to identify attributes for which decision makers have shared preferences.


View full publications list