Associate Professor Sunil Venaik
Sunil Venaik
Associate Professor of International Business
  • PhD, International Business/Marketing Strategy (UNSW)
  • MBA, Markeint, Finance, Operations (Indian Institute of Management Ahmedabad)
  • BTech Hons, Mechanical Engineering (Indian Institute of Technology Kharagpur)
Ph: 
+61 7 3346 8023
Room 535, Joyce Ackroyd Building, St. Lucia Campus

    Sunil's research focuses on issues in international business for small and large firms.

    Sunil Venaik's teaching and research interests include international business management, doing business in Asia, global marketing, marketing management and marketing research. Sunil has extensive experience in case based teaching and learning and has taught courses in the Undergraduate, MBA, Doctoral and Executive Development programs at universities in Australia and abroad. Sunil has extensive managerial experience in industry including as the CEO of a medium size enterprise and consulted with national and multinational firms. Sunil has presented papers at reputed international conferences and published widely in scholarly journals including Journal of International Business Studies, Organization Science, Management International Review, Journal of Business Research, International Marketing Reveiw, Cross Cultural Management, and Economic and Political Weekly.

    Research interests

    International Business
    My research focuses on key themes in international business. Firstly, I critically examine the current theory, measurement and application of national culture dimensions in international business research, teaching and practice and how to refine it to better reflect the reality of people's beliefs and behaviours across countries. Second, I study the strategy, structure and performance of MNC subsidiaries and, in particular, the heterogeneity in MNC subsidiary organizational behaviour and configuration to fit the changing consumer needs, competitive pressures and institutional systems across countries. I also focus on the issues of measurement for valid theory development and testing.

    Publications

    View full publications list

    Memberships

    • Academy of International Business (AIB)
    • European International Business Academy (EIBA)
    • Australia New Zealand International Business Academy (ANZIBA)

    Distinctions

    Best Paper award, 2011 ANZIBA conference.
    Highly Commended Paper award, 2010 ANZIBA conference.
    Visiting Fellow - INSEAD, IIMA, NUS, ANU
    Recognised as a High Achiever by the Vice-Chancellor, University of New South Wales.
    Fellow at the Academy of International Business Doctoral Consortium.
    Australian Post Graduate Research Award.
    Sasakawa Young Leaders Fellowship Award.
    The Nestle Australia Prize for best performance in an essay on sales forecasting.
    Second rank with First Class Honours Degree in Mechanical Engineering.
    Merit Scholarship at the Indian Institute of Technology Kharagpur.

    Major research grants

    Title Agency Year Amount
    UQ Early Career Research Grant1 UQ 2005 $11,610
    UQ New Staff Research Start-Up Grant2 UQ 2004 $12,045
    Case study on “Edible Oil Marketing”, Adani Wilmar Ltd. IIMA 2002 $1,000
    “Market Strategy of MNCs in India” IIMA 2001 $1,000
    “Business Strategy of MNCs in Australia” UNSW SRG 2000 $3,000
    Test and Refine a Model of “Global Marketing in MNCs” AGSM ARC 1999 $13,000
    Develop a Model of Global Strategy in MNCs. AGSM ARC 1997 $13,000
    Experts: 
    Strategy and International Business -