Mr Rohan De Pallant
Rohan De Pallant
Associate Lecturer in Marketing | HDR Student - PhD
  • BPsycSc Hons, Social Science (UQ)
  • MMktMan, Marketing (Griffith University)
Ph: 
+61 7 3346 8020
Room 406, Colin Clark Building, St. Lucia Campus

    Rohan is a UK National and Australian citizen. His work experience is predominantly in Australia and Taiwan in the marketing, advertising, and communication fields. Rohan’s passion is in the development and application of strategic and tactical MARCOMS across multiple product and service sectors with an emphasis in Corporate Social Responsibility and principled marketing.

    Rohan’s PhD focuses on updating the marketing mix to meet the requirements of 21st sociological conditions and consumer expectations. The aim is to integrate principled marketing philosophies with established marketing and organisational processes to drive brand preference and consumer engagement. Pursuant to this objective Rohan draws on established, but disparate, theory to propose a model that provides a strategic and tactical framework for marketing and CSR practioners to meet social demands particular to the 21st century consumer. The model is objective, measureable, and may be applied irrespective of product or service type.

    Research interests

    Marketing, Business Development, International Business, and Corporate Social Responsibility.
    Marketing, Business Development, International Business, and Corporate Social Responsibility.

    Memberships

    • British Academy of Management

    Distinctions

    2013 – British Academy Of Management Conference, Best Full Paper (Marketing & Retail)
    2013 – University of Queensland Research Scholarship (UQRS). (PhD, UQ School of Business)
    2012 – University of Queensland Deans Commendations for outstanding academic achievement (Psychological Science)
    2010 – University of Queensland Deans Commendations for outstanding academic achievement (Psychological Science)
    2009 – University of Queensland Deans Commendations for outstanding academic achievement (Psychological Science)
    2006 – Award for Postgraduate Academic Excellence (Master of Marketing/Management)