mark-brown

Mark Brown
Dr Mark Brown
Senior Lecturer in Marketing
  • PhD, Marketing (Griffith University)
  • BHMS, Sport Science (The University of Queensland)
Ph: 
+61 7 334 68088
Fax: 
+61 7 334 68166
Room 414, Colin Clark Building, St. Lucia Campus

    Mark's major research interests are in the areas of advertising and promotion and Internet marketing strategy.

    Mark Brown is a lecturer in marketing at the UQ Business School. His major research interests are in the areas of advertising and promotion and Internet marketing strategy. Mark's research extends to incorporate online consumer behavior, customer retention strategies, sponsorship and cause-related marketing. He has taught extensively at both undergraduate and postgraduate levels. Mark has a backgroound in the telecommunications industry and has been a consultant to several firms and government bodies in the areas of marketing communications and e-marketing.

    Research interests

    Digital technology and consumption
    Looking at the use of mobile digital technology on the consumption patterns, lifestyles, and well-being of consumers.
    Idea generation and new product development
    Conducting research into the “fuzzy front end” of new product development using assistive, creative technologies.
    Online shopping orientation
    PhD thesis focused on developing a typology of Internet users based on shopping orientations and examining the impact of such orientation on online purchase behaviours.
    Provocation in advertising
    Investigating the use of provocative appeals in advertising and their effect on consumer attitudes toward advertising, brands, and corporate image.
    Sponsorship and brand attributes
    Examining awareness of event sponsorship and its impact on perceptions of abstract and non-abstract brand attributes.

    Publications

    View full publications list

    Memberships

    • Australian Marketing Institute