Dr Lily Cheung
Lily Cheung
Senior Research Associate
  • PhD, Marketing (The University of Queensland)
  • MPubHealth (The University of Queensland)
  • BA, Communication (University of Canberra)
+61 7 334 68178
Room 403, Colin Clark Building, St. Lucia Campus

Lilliemay (Lily) Cheung attained her PhD in Marketing from the University of Queensland's Business School, investigating how resource integration in social networks improves social health and wellbeing. Her areas of interest in research include transformative service research, consumer behaviour, consumer health and wellbeing.

PhD Thesis

Cheung, Lilliemay(2016). Understanding consumer-citizen resource integration in social networks PhD Thesis, UQ Business School, The University of Queensland. doi:10.14264/uql.2017.74


Journal Articles


  • Cheung, Lilliemay, Janet R. McColl-Kennedy, and Leonard V. Coote (2017), 'Consumer-citizens mobilizing social capital following a natural disaster: effects on well-being.' Journal of Services Marketing (in press) doi:10.1108/JSM-05-2016-0192.
  • Cheung, Lilliemay and McColl-Kennedy, Janet (2015) 'Resource integration in liminal periods: Transitioning to transformative service.' Journal of Services Marketing, 29 6/7: 485-497. doi:10.1108/JSM-01-2015-0055
  • McColl-Kennedy, Janet R., Cheung, Lilliemay and Ferrier, Elizabeth (2015) 'Co-creating service experience practices.' Journal of Service Management, 26 2: 249-275. doi:10.1108/JOSM-08-2014-0204
  • McColl-Kennedy, Janet R., Patterson, Paul G., Brady, Michael K., Cheung, Lilliemay and Nguyen, Doan, (2015) 'To give or not to give professional services to non-paying clients: professionals' giving backstory.' Journal of Service Management, 26 3: 426-459. doi:10.1108/JOSM-07-2014-0194
  • Nenonen, Suvi, Kjellberg, Hans, Pels, Jaqueline, Cheung, Lilliemay, Lindeman, Sara, Mele, Cristina, Sajtos, Laszlo and Storbacka, Kaj (2014) 'A new perspective on market dynamics: market plasticity and the stability-fluidity dialectics.' Marketing Theory, 14 3: 269-289. doi:10.1177/14705931145343
  • Holden, Libby, Williams, Ian D., Patterson, Elizabeth, Cheung, Lily, Smith, Jane, Scuffham, Paul A., Chambers, Robyn, Golenko, Xanthe A. and Weare, Robyn (2012) 'Uptake of Medicare chronic disease management incentives: a study into service providers' perspectives,' Australian Family Physician, 41 12: 973-977.
  • Jackson, Claire L., Nicholson, Caroline, Doust, Jenny, Cheung, Lily and O'Donnell, John(2008) 'Seriously working together: integrated governance models to achieve sustainable partnerships between health care organisations,' Medical Journal of Australia, 188 8 Supp.: S57-S60
  • Willcoxson, Lesley, Kavanagh, Marie and Cheung, Lily (2011) 'Leading, managing and participating in inter-university teaching grant collaborations,' Higher Education Research & Development, 30 4: 533-548.

Conference Presentations

  • Cheung, L., (2012), ‘Navigating the Moral and Market Economies Following a Natural Disaster,’ Forum on Markets and Marketing, University of Auckland, Auckland, New Zealand, 9-12 September 2012
  • Cheung, L., (2012), ‘Co-creating Value with Consumers for Consumers in Social Networks,’ Consumer Culture Theorizing: Canon of Classics, Oxford: UK, 19-24 August 2012
  • Cheung, L., (2011), ‘Co-Creating Value in Social Networks,’ Services Research Workshop Collaboration Griffith University and University of Queensland, Sanctuary Cove, Queensland, 22-23 November 2011
  • Cheung, L., (2011), ‘Collaborating to Create Value in Social Networks,’ ARS'11 International Network of Social Network Analysis: Collaboration Networks and Knowledge Diffusion: Theory, Data and Methods, University of Salerno, Naples, Italy, 23-25 June 2011
  • Cheung, L., and McColl-Kennedy, J.R., (2011), ‘Customer Resource Integration During Negative Events: Lessons from Ants,’ in: E. Gummesson, C. Mele and F. Polese, Proceedings: Service Dominant logic, Network & Systems Theory and Service Science. Naples Forum on Service: Service-Dominant Logic, Service Science, and Network Theory, Naples, Italy, 15-17 June 2011.
  • Cheung, L., (2011), ‘Drawing on Social Capital and Co-Creating Value in Social Networks,’ Auckland Workshop: Extending the S-D Logic, University of Auckland, New Zealand, 11-12 February 2011
  • Cheung. L. and Lawley, M. (2009). Can hospital emergency department patients be clustered by their health behaviours? In: Tojib, D., Sustainable Management and Marketing: ANZMAC 2009 Conference Proceedings. Australian and New Zealand Marketing Academy (ANZMAC) Conference 2009, Melbourne, Australia, (1-6). 30 November - 2 December 2009.
  • Jackson C, Nicholson C, Doust J, O'Donnell J, Cheung L. (2007). Getting evidence into policy: integrated governance arrangements in health care. In: 2007 General Practice and Primary Health Care Research Conference: Program & Abstracts. Primary Health Care Research and Information Service, Australia. phcris.org.au/conference/abstract/3516
  • Cheung L, Doust J, Halbert J, Sanders S. (2006). Is a supervised exercise program conducted by a personal trainer or exercise physiologist an effective intervention to keep patients at risk of cardiovascular disease adhering to exercise? In: 2006 General Practice and Primary Health Care Research Conference: Program & Abstracts. Primary Health Care Research and Information Service, Australia. phcris.org.au/conference/abstract/2330


  • Australian Postgraduate Award Scholarship
  • UQBS Top Up Scholarship 2011, 2012, 2013
  • Primary Health Care Researcher Development Fellowship 2006


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