Dr Jo Previte
Jo Previte
Senior Lecturer in Marketing
  • PhD (Queensland University of Technology)
  • BCom (Hons 1), Commerce (Griffith University)
  • BCom, Marketing (Griffith University)
+61 7 334 68095
Room 454, Colin Clark Building, St. Lucia Campus

    Dr Josephine Previte’s research focuses on issues related to the use of qualitative and digital methodologies in marketing and health service research, gender and embodiment issues in social marketing practice and social technology influences on consumer behaviour.

    She has worked on a broad range of social marketing projects including alcohol consumption, breastfeeding, breastscreening, blood donation and new technology use to deliver social marketing services. Her research interests in social marketing, technology and consumption contexts has led to publications in academic journals, book chapters and conference papers, and delivered findings to invited speaking engagements.

    Research interests

    PhD, Faculty of Business, Queensland University of Technology, Brisbane
    Towards a model for strategic social marketing in online environments


    View full publications list


    • Australian Marketing Institute


    Best Student Research Paper Communications Research Forum Award (1998) – 1st Prize - The Communications Research Forum is Australia’s annual premier conference on communications policy and research.

    Major research grants

    Title Agency Year Amount
    Drinkwise: How to drink properly campaign evaluation RMIT 2015-2016 $21,725
    From Hospitals to Hospitality: Understanding the influence of Interaction with Staff and Service Quality on Donor Intention to Re-donate Australian Red Cross Blood Service 2012-2016 $30,910
    'Leveraging mobile phone technology to influence responsible drinking behaviours' (with Professor Judy Drennan, Associate Professor Jason P Connor, Professor David J. Kavanagh, Dr Dian W. Tjondronegoro, Dr Marie-Louise Fry and Dr Angela M. White). ARC Discovery 2011-2013 $140,000
    'Evaluating the effectiveness of an online campaign' Faculty Research Initiative Grant Scheme 2001 $5,000
    'Evaluation of the Women’s Justice Network' Legal Aid Queensland, Brisbane 2001 $30,000
    'WEAVIN: Women educating against violence, an information network' QUT Community Services Fund 1999 $40,000
    'Online Channels for the Channel Country: The Central Western Queensland Regional strategy for telecommunications development' Central Western Queensland Remote Area Planning & Development Board 1998 $10,000
    'Creating new electronic networks to end violence against women' Women’s Community Aid Association 1997 $10,000