claudia-gonzalez

Claudia Gonzalez
Ms Claudia Gonzalez
HDR Student - PhD | Casual Research Assistant | Tutor 2017 (Semester 1 & 2)
  • Master, Marketing (The University of Queensland)
  • Bachelor in Film and Television Production, Communications and Media (Catholic University (Chile))
Ph: 
+61 7 3346 8124
Fax: 
+61 7 3346 8166
Room 411, Joyce Ackroyd Building, St. Lucia Campus

    Claudia Gonzalez is a PHD student and Casual lecturer in Marketing at UQ Business School, The University of Queensland. She teaches Brand Management and Strategy. She graduated from Catholic University of Chile with a Bachelor in Film and Television and earned her Master of Business (Advanced) from the University of Queensland. She has worked in a variety of media projects. Earlier in her career she had the opportunity to develop and implement media projects in a national level broadcasting TV network in Chile. She has worked in the direction and production of TV shows and produced music videos and documentaries for an independent company. In 2012 she was awarded with a Chilean government scholarship to undertake a PHD program at the University of Queensland. Her area of expertise is branding and brand management. Her research focus is on broadcasting TV brands and the positioning challenges caused by the digital changes. Claudia is doing a case study of broadcasting TV brands in Australia.

    Research interests

    Marketing
    Brand Management and strategy
    Media
    Media management/ branding

    Memberships

    • 1. American Marketing Association
    • 2. MeCCSA

    Distinctions

    Jul-12 - BECA CHILE PHD Scholarship
    Nov-11 - Dean’s Commendation for High Achievement- University of Queensland
    Nov-11 - Internal Summer Research Grant Scheme UQBS. Thesis Publication Grant
    Sept-11 - UQ Advantage Grant Conference participation. PromaxANZ
    Jan-09 - BECA CHILE Scholarship (Master)