Dr Chris Hodkinson
Chris Hodkinson
Senior Lecturer
  • QPMR, Qualified and Practising Market Researcher (QPMR) certification (current) (Australian Market and Social Research Society)
  • PhD, Doctor of Philosophy (Consumer Behaviour) (University of Queensland (AACSB))
  • Dip Mkt Res, Market Research (Professional Diploma – AMSRS) (Australian Market and Social Research Society)
  • M Man, Masters of Management (Consumer Behaviour) (University of Queensland)
  • B Bus (Dist), Business Management (double major in Marketing) (University of Southern Queensland)
  • Cert Elec Eng, Electrical Engineering (Queensland Institute of Technology)
+61 7 3346 8036
Room 441, Colin Clark Building, St. Lucia Campus

    Chris is a strategic Consumer Insights specialist extensively trained in Consumer Behaviour. He is a Certified and Practising Market Researcher (CPMR) and he has had extensive consulting experience in marketing, marketing and consumer behaviour analysis. His current interests include Fear of Missing Out as an advertising appeal, youth impulse buying, Bucket List Tourism, and baby-boomer adventure travel. Chris has taught extensively in the marketing, advertising and consumer behaviour areas. He has been extensively cited for his work onweb site usability and how consumers search for information in electronic environments based on his groundbreaking Masters and PhD theses in the area.