Associate Professor Bernard McKenna
Bernard McKenna
Associate Professor in Management
  • PhD, Political Discourse (The University of Queensland)
  • MPhil, Education (Griffith University)
  • BEd, Education (Queensland University of Technology)
  • BA, Government and History (The University of Queensland)
+61 7 334 68149
Room 428, Joyce Ackroyd Building, St. Lucia Campus

    Bernard McKenna's research interest include (a) Enhancing good management practice by applying wisdom principles; (b) Analysing discourse (how language creates and maintains particular realities and relationships): particularly political rhetoric and corporate communication; and (c) Developing mechanisms for community participation in corporate and social decision making.

    Bernard McKenna is an Associate Professor in the UQ Business School. Prior to his appointment in 2002 he was in QUT's Business Faculty for nine years. His academic teaching background covers communication theory, corporate and scientific communication, political communication, organisational communication, and business ethics at graduate and undergraduate levels. He is also an active researcher with publications in national and international journals. His diverse research areas include wisdom and knowledge management in the new economy; technical, political, and managerialist discourse; and professional writing. He is on the Editorial Board of Management Communication Quarterly, Journal of Mangement and Communication, the Journal of Technical Writing and Communication as well as Critical Discourse Studies. Bernard has successfully won and completed two ARC Linkage Grants: one dealt with the role of communication in community building by mining companies; the other was concerned with citizen involvement in public policy (waste management).

    He is currently supervising two PhD theses.

    Research interests

    Corporate-Community Engagement
    From sound theoretical communication principles, develop practical means for corporations, organisations, and governments to engage communities effectively in such areas as indigenous relations, waste management, and local issues.
    Critical discourse analysis
    Applying discourse analysis to a variety of discursive sites, particularly technical, corporate, and political communication.
    Developing a theory of wisdom from Aristotelian and psychological theory to apply to management and leadership.

    Leadership Lectures: Wisdom In The Workplace


    View full publications list


    • Member, International Communication Association
    • Member, Academy of Management
    • Member, Society of Business Communicators


    Winner of the 2007 University of Queensland Business School Excellence in Research award.

    Major research grants

    Title Agency Year Amount
    LP0560277: Improving local government solid waste management practices through deliberative citizen decision-making and behaviour change communication strategies. ARC Linkage Grant 2005-2007 $96,414
    LP0453819: Site-Level Community Engagement Processes in the Australian Minerals Industry: A Comparative Analysis ARC Linkage Grant 2004-2006 $180,275