UQ Business School student Yazz Krishna is walking the talk - combining his part-time Master of Business majoring in entrepreneurship with his own software start-up.
Krishna (Indooroopilly) said the Five Faces Media Display System was a software solution to manage a digital signage network.
He said, "Five Faces can be used in a wide range of applications such as digital kiosks, advertising, dynamic maps, and web-based content displays."
"The system will expand the market by making digital signage installations accessible to a broader range of businesses by reducing cost, complexity, and infrastructure requirements."
In true entrepreneurial style, Krishna said he came up with the idea and developed it to proof of concept stage in his basement office.
"It is a highly scalable product that has enormous potential," he said.
"We already have potential clients interested in the product and the next step is to generate some venture capital funding."
To take the idea to the next stage, Krishna - along with partners Abdul Alabri (Auchenflower), John Ngui (Jindalee), and Arthur Ngui (Jindalee) - aims to take up residence in Queensland's technology incubator i.lab next month.
Krishna said the idea was recently awarded a 'highly commended' in Trailblazer, a competition run by UQ's highly-regarded commercialisation company UniQuest.
Born in the West Indies and living in the USA, Africa, and India before settling in Australia, Krishna graduated with a Bachelor of Information Technology / Bachelor of Business Management dual degree from UQ in 2006.
Krishna, who has a background in IT and project management and several years' experience in private and public sector corporations, runs a small IT services company specialising in software development, general IT hardware and networking, and consulting.