A study which explores how customers react when things go wrong with service has won a competition which aims to encourage students to promote the findings of their research projects.
Teegan Green, a UQ Business School Honours student, was awarded first place in The University of Queensland annual Three Minute Thesis Competition for the Honours category. Teegan’s project investigates how customers feel and behave when service failures occur, and when the company subsequently tries to put things right, and the effect on the long-term relationship. It will use an online consumer panel and compare data from airlines and mobile telecommunications companies.
Teegan was one of two finalists from UQ Business School, with Honours student Gemma King also having received recognition for her research on cyber-bullying in the workplace.
Andrew Griffiths, Dean of UQ Business School, said: “This year’s Three Minute Thesis Competition has once again revealed some fascinating and very valuable research proposals from across the University. We congratulate UQ Business School students Teegan and Gemma on their success.”
In the last six years UQ Business School has generated over $5 million in competitive research funding from the Australian Research Council and other funds, and published over 1,000 refereed journal articles, book chapters, books and refereed conference papers.
It was awarded the top rating of 5 - well above world standard - by the Excellence in Research for Australia (ERA) review for its research in business and management, and finance. It also gained an ERA rating of 4 - above world standard - for research in accounting and marketing.
