Super finish to first Business Case Competition09 October 2017

The 'Super Girls' team (front) who won the Business Case Competition, with Dr Carol Bond, Samira Nazar and Sandra Riedel (L-R).

It was a close competition as teams pitched their way to the top at the first UQ Business School Business Case Competition.

The Business Case Competition attracted eleven cross-disciplinary teams who competitively presented their business case recommendations to become one of the elite four teams in the finals.

The winning team, named ‘Super Girls’, comprised of Shailee Thapak, Ying Liu, Jielin He, Qian Hua Liu, impressed the judges with their outstanding analysis of Starbucks business challenges and presented their winning solution.

As finalists in the competition, the ‘Super Girls’ have secured highly coveted place in The University of Queensland’s start-up incubator, ilab’s Germinate program, where they’ll be able to work hands-on with industry experts, entrepreneurs, and start-ups.

The competition was a first for UQ Business School, being open to any Master of Business students. Competition organiser Dr Carol Bond was pleased with the success of the competition.

“We hope to run this style of competition each semester and expand the opportunity to Master of Commerce students, as well. We had really positive feedback from the students who participated in the event.  There was a real appetite for this competition to run again in the future,” she said.

The competition comprised of three workshops and a final competition. The workshops provided students valuable skills in agile thinking, encouraging them to develop creative solutions to the Harvard Case Studies.

Each of the case studies focused on leadership and managing people, innovation and entrepreneurship as well as marketing sales to provide a solution to the problem at hand. 

The case study organising team included Project Manager – Samira Nazar and Student Leaders Sandra Riedel and Qiushi (Francis) Li.

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