Work Integrated Learning Projects - Masters

Work Integrated Learning

​UQ Business School provides a number of Work Integrated Learning (WIL) opportunities for tourism students through the Professional Experience (TOUR7040) course. WIL activities can help students bridge the gap between theory and practice, increase their understanding of tourism, hospitality and event industries as well as increase their employability. 


The Professional Experience course includes a compulsory industry focused/project based consultancy group placement. The group project component underpins the course objectives and is restricted to students in their final semester of study. The group placement gives students the opportunity to experience working in teams, similarly to real world jobs. You will be given a real industry issue to tackle as a group.

To take advantage of Work Integrated Learning opportunities, apply for the Master of Tourism, Hotel and Event Management.

Host Organisations

Our students have been fortunate to have worked with some of the industry’s leading brands:

Marriott HotelFringe festivalRydgesEmporium hotelsQLD Gov department of transportTourism TribeMND and MePinchainInterContinental Hotel GroupBrisbane Ukulele Musicians Society Inc

Past Projects and Achievements

Students worked on the creation of a series of tutorial videos highlighting marketing strategies for Australian tourism operators to attract Chinese free independent travellers. This project is now open to the public here:

MND and Me

The team of project students conducted a review of the Million Meters Swim for MND including a summary, event kit and recommendations for improvements.

Fringe festival

​The project team captured and compiled data during and after the 2015 BFF in order to complete a Festival Report used to assist with gaining further funding.

QLD Gov department of transport


Project students conducted research on what motivates international students to study in Queensland. View further details here

MAntra on Mary

​Students conducted an investigation into the guest experience at M on Mary to answer the research question: Are our guest’s expectations being met?


​Project students worked closley with the HR team at Rydges Hotel to create a more engaging induction for new staff at delivering a including PowerPoint, videos, customer service session, activities etc.

Toowong Rowing Club

​Looking into the impact on the community of a function venue in a residential area. Including Competitor Analysis/Comparison, Research BCC venue restrictions, developing a communication piece to locals and development of terms & conditions guidelines for potential clients/confirmed bookings.


QLD Gov department of transport

"I just wanted to thank you all for the great work you did on the project we asked you to do. We really enjoyed your presentation and you clearly put a significant amount of time, effort, energy and creativity into it. I was particularly impressed with the way you all worked so well together to present your findings with obvious pride in your work.

The attributes you all demonstrated will be of great benefit as you move forward into your careers. I wish you all a successful career and I have no doubt you will enjoy just that if you continue to demonstrate the skills and ability you brought to our project".

Dr Tony Callaghan
General Manager
Department of Tourism, Major Events, Small Business and the Commonwealth Games


"Thank you for another opportunity to host a group placement. We always enjoy seeing what the students produce as there seems to be an ongoing trend of each video being bigger and better than the last."

Pamela Lester
Human Resources Manager
Rydges South Bank Brisbane

Hotel Jen

"The students were an absolute pleasure to deal with at every interaction.

The digital component of their project far exceeded my expectations, it was of a very professional standard in terms of the content, editing, audio and visual.

Let me say how absolutely thrilled I am with the project outcome and so grateful to the students for all their hard work and dedication to this project."

Stephanie Yeo
Human Resources Coordinator
Hotel Jen Brisbane


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