Workshop Series: Viswanath Venkatesh

29 October, 2010 - 10:30 to 12:00
Room 105, Colin Clark Building (39), St Lucia campus

Abstract: The digital divide is an economic and social issue that has seen great interest in recent years. Digital divide refers to the gulf between information and communication technology (ICT) haves and have-nots, and exists across a variety of demographic, ethnic, and geographic dimensions. Overcoming the digital divide by successfully deploying ICTs in developing countries can have major socioeconomic implications for those countries. In fact, it is hoped and expected that ICTs will be a cornerstone for the development of these countries by providing better quality of life through greater access to education, health care, and government. ICT Success, typically defined in terms of adoption and use, is rare, with up to 85% failing to some degree in developing countries. Success of digital divide interventions is of great interest to organizations, government and private. Likewise, corporate social responsibility has been a topic of recent interest to organizations. In order to be more socially responsible, organizations spend billions of dollars each year on ICT implementations to bridge the digital divide in developing countries, such as China and India. For instance, Project Shiksha is a Microsoft-led effort in collaboration with the government of India to address the digital divide in villages across the country through increased access and education. Organizations, such as the United Nations, also invest a great deal in efforts to address the digital divide in developing countries.

The goal of this presentation is to present an overview of a large-scale research project being conducted in India among over 3,000 farming families across 10 villages in India that are being studied over 5+ years. Following this, an overview of several papers in the development stages will be presented. Finally, one of the papers that uses social networks as a theoretical lens will be discussed in detail.

Join our staff, students and alumni attending workshops presented by visiting academics on their area of research expertise.

Viswanath Venkatesh, Walton College of Business, University of Arkansas

Viswanath Venkatesh* is a professor and the first holder of the George and Boyce Billingsley Chair in Information Systems at the Walton College of Business, University of Arkansas. Prior to joining Arkansas, he was on the faculty at the University of Maryland. He received his Ph.D. from the University of Minnesota. His research focuses on understanding diffusion of technology in organizations and society. His current favorite project is on the digital divide in India. His research has been published in leading information systems, organizational behavior and psychology journals, and have been cited about 4,190 times per Web of Science and about 11,570 times per Google Scholar. MIS Quarterly named him "Reviewer of the Year" in 1999. He has served or is currently serving on the editorial boards of MIS Quarterly, Information Systems Research (ISR), Management Science, Production and Operations Management, Journal of the AIS, and Decision Sciences, and began his role as a Senior Editor at ISR in 2008.

*Currently Visiting Professor at: Australian National University, Canberra