Workshop Series: Roman Beck
The concept of corporate reputation reflects the standing of a firm based on the public perception. Firms with high corporate reputation are better able to sustain superior performance. During the financial crisis, the corporate reputation of financial institutions has decreased resulting in a bad perception of the financial sector by the public. However, improving their corporate reputation is of major importance for financial institutions as they are heavily dependent on the trust of the market participants. In addition, tighter market regulation such as BASEL III as well as US laws require banks to monitor and manage their reputational risk. However, how can that be done? In this presentation, corporate reputation management will be discussed as well as ways to deploy social media to monitor and potentially manage corporate reputation. This is ongoing research and thus we might have more questions and research opportunities then answers yet.
Before joining IT University as full professor in the area of IT innovation management and leadership in Copenhagen, Denmark, Roman has been assistant professor and the E-Finance and Services Science Chair at Goethe University in Frankfurt, Germany.
His research focuses on the role of IT services sourcing, services management, and services engineering with a special focus on IS outsourcing, social media, and virtualization. Theoretically, he is interested in institutional change, institutional logics of organizations, organizational mindfulness, and awareness.
Roman serves as Senior Editor for the JITTA and the DATA BASE, as well as Associate Editor for BISE and has published over 25 journal and 80 peer-reviewed conference articles in outlets such as MISQ, JIT, CAIS, IT&P, BISE, ICIS, and others. He serves as track chair for ICIS 2014 and is nominated as track chair for ICIS 2015.
Currently he is teaching the master course “IT Organisation of the Future” and in the fall term, he will be teaching an MSc course on Enterprise Services, as well as a PhD course about complex systems thinking and management of systems of systems.