Workshop Series: Dr André Bonfrer
The authors investigate the effect of macro socio-economic drivers on Australian households’ allocation of expenditure in a category (household appliances) and conditional on the allocated category expenditure, preferences for products (clothes washers) within the category. At the category-level, the authors quantify the effect of changes in social mobility, disposable income, housing prices and the 2009 stimulus payments on purchase propensity and expenditure. At the product-level, the authors investigate how households trade-off between price, energy efficiency and loading capacity conditional on allocated category expenditure, measuring nonhomotheticity in preferences. Further, the authors use their model to study a number of hypothetical scenarios where they simulate the effect of changes in macro socio-economic drivers and fiscal policies on market structure and revenue.
Dr André Bonfrer is a Professor of Marketing in the College of Business and Economics at the Australian National University, Canberra. He has a PhD from the University of Chicago and has taught at the Melbourne Business School, the Singapore Management University, and the Wharton School of the University of Pennsylvania. His research examines issues in competition, advertising and pricing in the durable goods, fast-moving consumer packaged goods, and telecommunications industries. His research is published in top marketing journals including the Journal of Marketing, Journal of Marketing Research, Marketing Science, and in Management Science among other leading journals.