Workshop Series: Donnel Briley
I argue that the debate over cultural differences would be greatly elucidated if cultural lenses are not always conceptualized as chronic dispositional traits but rather as dynamic cognitive states. Rather than debating the general presence or absence of cultural differences, the current research focuses on a factor that carries culture to the fore of a decision maker’s mind, resulting in cultural differences that would not be exhibited were the same decisions made under different conditions. I present studies from different projects to support this “dynamic” conceptualization of cultural influence.
Donnel is Professor of Marketing, Chair of the Marketing group and a coordinator of the Business School’s Executive MBA module in Silicon Valley. His research examines a range of topics important to strategic marketing and consumer behavior, including the digital marketing strategies and the influence of culture and ethnicity on consumers’ judgments and decisions. Donnel has published his work in top marketing and psychology journals, including Journal of Consumer Research, Journal of Marketing Research, Journal of Consumer Psychology, and Social Cognition; and he serves on the editorial board of Journal of Consumer Research, Social and Personality Psychology Compass, and Asian Journal of Social Psychology. He won the Robert Ferber Award for best dissertation-based article in Journal of Consumer Research in 2001.
Donnel has held visiting positions at Stanford University and University of Illinois, Champaign. He has lived and worked in the United States, Hong Kong and France, as well as Australia; and he completed a Ph.D. and B. S. at Stanford University, an MBA at University of California, Berkeley, and a graduate program in political economics at Science Politiques, Paris.