Workshop: Brand planning with rhetorical semiotics
Dr George Rossolatos is an academic researcher, marketing practitioner, and the editor of the International Journal of Marketing Semiotics (Department of English, Kassel University, Germany). His major publications include the Handbook of Brand Semiotics (2015; ed. and co-author), Semiotics of Popular Culture (2015), Brand Equity Planning with Structuralist Rhetorical Semiotics (2012, 2014), //rhetor.dixit//: Understanding ad texts’ rhetorical structure for differential figurative advantage (2013), Applying Structuralist Semiotics to Brand Image Research (2012), Interactive Advertising: Dynamic Communication in the Information Age (2002; ed. and co-author), plus numerous articles in trade and academic journals. His research interests focus on cultural consumer research, branding/advertising, new media and span various disciplines such as rhetoric, semiotics, phenomenology, deconstruction, psychoanalysis, communication theory.