UQ Business School Seminar with Professor Harald van Heerde
This presentation offers a non-technical summary of dealing with endogeneity issues in business research. Endogeneity problems arise when the independent variables in a regression model are correlated with the error term in the model. Such situations are very common in business research due the large number and complexity of the (often unobserved) outcome drivers. We will discuss good practices of finding instrumental variables and approaches to subsequently estimate the model, such as two-stage least squares and the control function approach.
Harald van Heerde (Ph.D. 1999, University of Groningen, the Netherlands) is Research Professor of Marketing at Massey University, Auckland. His expertise is in the econometric measurement of marketing effectiveness across a wide domain of substantive areas. He has published in the Journal of Marketing Research (JMR), the Journal of Marketing and Marketing Science and other major marketing journals. He is the recipient of the Long-Term Impact Award (Marketing Science), the William O'Dell Long-term Award (JMR), the Paul Green Award (JMR) and the International Journal of Research in Marketing (IJRM) best paper award, and his papers were best paper award finalist on 15 more occasions. Van Heerde serves as an Associate Editor at Marketing Science and as an editorial board member at the Journal of Marketing, the Journal of Marketing Research and IJRM. Van Heerde has attracted over NZ$ 2.1 million in research grants from the Netherlands Organization for Scientific Research, the New Zealand Royal Society Marsden Fund, the Australian Research Council, and the Marketing Science Institute. Van Heerde is Academic Trustee at AiMark, the institute for Advanced International Marketing Knowledge.