Tourism Seminar: Dr Astrid Kemperman
Trade-offs between dimensions of sustainability: exploratory evidence from family firms in rural tourism regions
Family firms often pursue social and environmental sustainability, or corporate social responsibility (CSR) efforts that go beyond regulations. This is particularly true in nature-based industries. Drawing on socio-emotional wealth (SEW) and tourism literatures, as well as random utility theory, this seminar will report and invite to discuss findings of a study on the drivers of sustainability in rural tourism family firms (RTFFs). Informed by interviews, the study applied a novel choice-method survey, that brings understanding to the CSR payoffs and trade-offs between ecological, social and economic attributes in RTFFs. The results from 152 family firms in Western Austria show that after satisfying financial requirements, RTFFs are predominantly motivated by ecological and social considerations. The findings indicate that RTFFs obtain greater utility from positive ecological and social outcomes than additional financial profits, which the authors hypothesize is because of family-related SEW dynamics that enhances CSR. The findings from this study offer theoretical and practical insight into the motivations for proactive sustainability strategies among RTFFs.
Astrid Kemperman is Associate Professor of Urban Planning & Quality of Life at Eindhoven University of Technology (TU/e). Her area of expertise focuses on smart urban environments to promote healthy living and well-being. In her research she introduces advanced ICT systems in people’s activity patterns to address societal challenges such as physical inactivity, social isolation, and loneliness. She investigates how technological devices, systems and spatial environments can be integrated most effectively to support tourists’ and residents’ activity patterns. This integration supports more active, healthier and livable communities. Research topics also include the development of smart tourist and leisure activity systems.
Astrid is an associate editor of Annals of Tourism Research, and serves as a Curator for the Annal’s Virtual Special Issue (VSI) ‘Choice modelling in tourism’. She is also an editorial board member of the European Journal of Tourism Research and has acted as a reviewer for many other journals. She has published widely in international peer-reviewed journals.