Think Business Public Lecture - The Future of Marketing: Consumer vs Brand
The Future of Marketing: Consumer vs Brand
Marketing is at the heart of business success, influencing consumer decision making, brand value and customer experience. In this age of technology, big data rules over marketing strategy, creating tension between the organisation and their customers.
Join us as we hear from a panel of acclaimed marketing experts, who will lead the evening's discussions with the latest marketing research:
- Professor Ruth Bolton, Arizona State University
- Professor Bettina Cornwell, University of Oregon
- Andrew Spicer, CEO of Canstar
Facilitator: Associate Professor Sarah Kelly, The University of Queensland Business School
This is an exclusive event with limited numbers, so please secure your place by registering by Tuesday 12 March.