Strategy Cluster Seminar Series
Paula Jarzabkowski is a Professor of Strategic Management at Cass Business School, City University London and, from 2012-2015, holds an EU Marie Curie Fellowship. Paula’s research focuses on strategy-as-practice in complex and pluralistic contexts, such as regulated infrastructure firms, third sector organizations and financial services, particularly insurance and reinsurance. She focuses primarily on qualitative and ethnographic research methods as a means of studying business problems. In this endeavour, she has been fortunate in winning a series of prestigious fellowships that have enabled her to conduct detailed ethnographic studies in different industries. For example, from 2009-2012, she held the inaugural Insurance Intellectual Capital Initiative (IICI) fellowship, under which she conducted a 3-year audio and video ethnography of the global reinsurance market, which extended her skills from organisational to industry-level ethnography. She 'enjoys' the challenge of publishing such work in leading journals. Her work has appeared in a number of such journals including Academy of Management Journal, Organization Science, Strategic Management Journal, Journal of Management Studies and Organization Studies and in 2005, she published the first book on strategy-as-practice, Strategy as Practice: An Activity-Based Approach (Sage). In addition, Paula believes strongly in ensuring that her research is relevant to business, as demonstrated by her award of the 2013 ESRC Outstanding Impact on Business prize.