Research Event: How to Reverse-Engineer an Article

3 February, 2016 - 10:00 to 12:30
Building 39 (Colin Clark): Room 105

How to Reverse-Engineer a Journal Article – Seminar Preparation

At the seminar, participants will be planning or working on their own draft journal article.  To gain the most from this seminar, participants need to have a research paper that is ready to write, this might be empirical (data analysis complete) or conceptual.


  • Identify the target journal. Obtain the notes for authors (Author guidelines) and one or two articles (exemplars) from that journal that uses the same method that you have (if you have done ANOVA then find an article that uses this, if you have done focus groups then find an article that uses this).


Places are limited, so to reserve a place, please send RSVP here by COB Monday, 1 February.

Presented by Professor Rebekah Russell-Bennett (QUT)

Professor Rebekah Russell-Bennett is from the school of Advertising, Marketing and Public Relations at Queensland University of Technology, Australia. Rebekah gained her Ph.D from the UQ Business School in 2001. She researches in the field of services marketing and social marketing and has obtained in excess of $6.5m in external grant funding. Rebekah is the Associate Editor of Journal of Marketing Management and is on the editorial boards of Journal of Services Marketing and Journal of Social Marketing.  She has published more than 50 journal articles in peer-reviewed journals including European Journal of Marketing, Journal of Business Research, Industrial Marketing Management, Journal of Marketing Management, Journal of Services Marketing, and Journal of Brand Management. She has also successfully supervised 22 research students to completion and has an international reputation for excellence in supervision.  Rebekah is the immediate past president of the Australian Association of Social Marketing and has extensive industry collaborations with organisations such as CitySmart, Queensland Department of Health, Australian Breastfeeding Association, Australian Red Cross Blood Service, Queensland Catholic Education Commission and Queensland Department of Transport.