Public Lecture by Professor Itamar Simonson: The Changing Role of Marketing in the Age of Almost Perfect Information

21 May, 2015 - 17:00 to 19:00
Customs House, 399 Queen Street, Brisbane
Professor Itamar Simonson

Professor Simonson is one of the world’s most influential scholarly marketers and a pioneer of behavioural decision theory. Behavioural decision theory is concerned with a variety of seemingly irrelevant and irrational influences on consumers’ decisions, for example, the overemphasis consumers place on potential losses versus potential gains and the impact of price anchors on consumers’ perceptions of fair value. Read More here........