MBA Industry Breakfast - How businesses tackle brand strategy on a global scale

12 April, 2018 - 07:15 to 09:00
UQ Brisbane City, Ground Floor, 293 Queen Street, Brisbane, 4000

The MBA Career Resource Centre invites current MBA Students and MBA Alumni to attend the upcoming MBA Industry Breakfast on Thursday 12 April 2018

Guest Speaker Uli Becker will discuss how businesses tackle brand strategy on a global stage, addressing the case of Adidas transforming the All Blacks into a global brand. 



Uli Becker

Uli Becker is a sporting goods veteran. In his 16 years with Adidas and 8 years at Reebok Uli held local, regional and global roles focusing on product, marketing, brand and sales. He then moved into leadership positions as Managing Director, CMO, President, and finally CEO & President of Reebok. His leadership philosophy is that ‘teams make mountains move.’

After 25 years of working for global brands, Uli founded Beckerei LLC, a boutique advising, consulting and investing firm that has brought him closer to true entrepreneurship. Today, Uli is involved in great ideas he can relate to and is driven by great people, with the intent to disrupt the market. Uli also sits on the board of HYPE Sports Innovation, the fastest growing global ecosystem for sports innovation and is a mentor for the first ever HYPE UQ SPIN Accelerator, a sportstech startup accelerator running out of UQ's ilab and supported by the Queensland Government.