Marketing Seminar: Professor Felix Mavondo

1 September, 2017 - 10:30 to 12:00
Sir Llew Edwards (14), room 216

You are invited to attend a seminar on Friday, 1 September, organised by the marketing cluster as part of the UQ Business School Distinguished Visitor Workshop Series. Professor Felix Mavondo of Monash University will be discussing his work on sustainability and quality of life in a national park. Felix has published in widely in marketing, management, and tourism in leading outlets such as the Journal of Business Research, Psychology and Marketing, Industrial Marketing Management, the Journal of Advertising, and the Journal of Travel Research. I hope you are able to attend his presentation as Felix has a very diverse and fascinating background. I have provided the abstract and a brief bio below.

The seminar is open to all academics and research students. Please encourage your RHD students to attend. If you would like to arrange a private meeting with Steve, please let Mark Brown know.

The seminar will be followed by lunch for faculty at St Lucy's (12.00pm start).

After lunch, Steve is available to meet with interested RHD students and academic staff between 2.00pm - 4.00pm. Please sign up for a time slot if you wish to schedule a meeting.

Abstract:
This paper contributes to the advancement of quality-of-life research in tourism by examining complex relationships involving direct, mediated, moderated and moderated mediation relationships among the antecedents to quality-of-life. Using a sample of 222 repeat visitors in an Australian national park, the findings indicate positive significant effects of (1) place satisfaction on quality-of-life; (2) place satisfaction on place attachment; (3) place attachment on quality-of-life; (4) park citizenship on place attachment. The findings further support that (5) place attachment mediates the relationship between place satisfaction and quality-of-life; (6) social involvement moderates the relationship between place satisfaction and place attachment; (7) park citizenship moderates the relationship between place satisfaction and place attachment; (8) social involvement moderates the relationship between place attachment and quality-of-life; (9) social involvement moderates the indirect effect of place satisfaction on quality-of-life. Theoretical and practical implications are discussed. Park managers, for example, need to promote on-site marketing and post-visit communication/interpretation, encouraging repeat visits and behavioural change. Message delivery needs to promote a sense of belonging to the park with personal meaning, creating place distinctiveness. Personal actions to promote include signing petitions supporting the park's biodiversity, and other resources, and volunteering to participate in meetings and other direct actions.

Presenter Bio:
Felix is a professor in the Department of marketing at Monash Business School. He has published extensively in marketing, management, tourism and is on the editorial board of several journals. His teaching interests are Strategic Marketing Implementation, Advanced Quantitative Methods and Marketing Research. Felix has published in leading journals such as the Journal of Business Research, Psychology and Marketing, Industrial Marketing Management, the Journal of Advertising, the Journal of Advertising, and the Journal of Travel Research among many others. Perhaps his greatest achievement is  successfully supervising 64 PhD candidates who are making significant contributions in academia, Industry and government.