Barry J. Babin is the Max P. Watson, Jr., Endowed Professor and Chair, Department of Marketing and Analysis, Louisiana Tech University.
He has authored well over 100 professional publications with research appearing in the International Journal of Wine Business Research, Journal of the Academy of Marketing Science, Psychology & Marketing, Journal of Marketing, Journal of Retailing, Journal of Business Research, Journal of Consumer Research, European Journal of Marketing, and many others. His 1994 JCR article developing an auxiliary theory of and scales to assess utilitarian and hedonic shopping value is one of the most cited papers ever published in JCR (near 6000 citations). Googlescholar credits his publications with 150,000 citations.
Barry is Past-President of the Academy of Marketing Science (AMS), Co-Chair of the AMS Board of Governors, the AMS Co-Director of International Programs, and a previous recipient of the AMS Harold W. Berkman Distinguished Service Award.
He served as Marketing Section Editor for JBR for over 15 years and has won outstanding reviewer awards from multiple journals. He has delivered workshops on psychometrics, SEM, and publishing at universities around the world. He is coauthor of several leading books including CB: A Consumer Value Framework, Multivariate Data Analysis, Business Research Methods, Essentials of Marketing Research and Exploring Marketing Research.