Marketing Public Lecture & Forum 2017

3 May, 2017 - 17:00 to 19:45
Customs House, 399 Queen Street, Brisbane QLD 4000

UQ Business School invites you to attend a Marketing Public Lecture & Forum on Wednesday, 3 May 2017 on the topic of 'Managing Customer Experience'.
 

In an age of digitalisation and automation, never before has well developed, implemented and monitored customer experience strategies been more salient for business success. Customer journeys, the consumer’s brand touch points and the environments in which the customer interacts with organisations (i.e. digital environments, servicescapes) all need to be managed to create customer experiences of value.

Join us as our speakers provide insights into how managers, across diverse industries, can successfully create customer experience interactions that generate value both for the customer and the organisation’s bottom line. Our speakers include:

  • Professor Lars Witell, Karlstad University (Sweden)
  • Assistant Professor Bart Yakov, Northeastern University (United States)
  • Janet McColl-Kennedy, (UQ Business School)

Our globally recognised panel will be drawing upon co-creation, management frameworks and the use of big data to highlight strategies managers can adopt in increasing the value of customer relationships at both a customer and organisation level

This event is a must for those eager to enhance their approach to customer engagement. If you and your colleagues wish to attend this event, please register today. Please note that places are limited.

UQ Business School Marketing Public Lecture & Forum Speaker Bios.