Marketing Cluster Workshop: Dr Shelagh Ferguson
The overarching aim of the session would be to become familiar with different forms of visual methods that can be used to investigate business research problems and to set a small research problem so participants can gain some practical experience of using visual methods to gain a much deeper understanding of the benefits and pitfalls involved.
- Overview of visual methods, visual knowledge and visual representation
- The types of research problems that are effectively addressed by visual research methods
- The increasing demand for these research skills within current business practice
- Researching the hidden – a gender research case study using visual methods
Examples will be used throughout the discussion and links discussed to encourage self-developed learning.