LIVE Event Series Breakfast

26 July, 2017 - 07:00 to 09:00
UQ Business School Executive Venue - Level 19, 345 Queen Street, Brisbane

Promote yourself: build your online personal brand

“You have to become an expert in articulating your key achievements and transferable skills.” - Richard Triggs, Arete Executive.

Join us for our next LIVE Event Series breakfast – Promote yourself: build your online personal brand – and learn how to develop, maintain, and leverage your unique personal brand.

Our LIVE event series provides today’s Leaders, Innovators, Visionaries, and Executives with the knowledge they need to transform, grow, and succeed.

Your online personal brand is now more important than ever, but harder to control.

With the advent of digital platforms and social media, and the proliferation of online business and communication, your online identity has never been more accessible to colleagues, businesses, and recruiters.

If you want to grow your career and expand your professional network, creating and maintaining your online personal brand is imperative. Your profile should capture and promote your unique attributes and strengths, and highlight your key achievements and transferable skills – on the right platforms to reach the right people.

But what are the right platforms for you, and how do you ensure your online profile is authentic, and effectively communicates your qualities?

Getting this right will allow you to leverage your personal brand for professional growth.

Delivered by Dr Nicole Hartley from UQ Business School, Richard Triggs from Arete Executive, and Demetri Hughes from 1Up Communications, this event will explore:

  • what it means to establish your personal brand and how it can help to transform your career
  • how you can ensure your brand is distinct and authentic
  • which digital tools and social platforms are best for you to communicate your brand
  • the importance of “walking the talk.”

You’ll also gain insights into best practices and key pitfalls that can be encountered when building your personal brand, and discuss the value of brand consistency in the online and offline space.

Presenter bio:

Dr Nicole Hartley

Dr Nicole Hartley is a research academic with UQ Business School. With teaching expertise in advertising, marketing strategy, digital media and consumer behaviour, her career as an academic has spanned 14 years at institutions in both Sydney and Queensland. Her specific research interests include: service technology, virtualised services, customer-brand relationships, message framing, new media, and service innovation.

Nicole’s current research agenda focuses on exploring customer perceptions of the advent of technology and various forms of disruption in the delivery of services. This research is currently focused within the education, tourism, and health industries. Further to this, she works closely with companies in the Brisbane technology start-up and social enterprise scene. This work is focused on advising marketing advertising strategies to launch new-to-market technology-based products and services both nationally and globally.


Demetri Hughes

Demetri is the Managing Director of boutique consultancy 1Up Communications, and a sessional lecturer at UQ Business School.

His passion is brand prosperity. He works to create remarkable branding and marketing solutions for businesses and their senior executives, who are seeking to expand their opportunities for growth and profitability.  He also has considerable applied experience in issues mitigation and crisis management, marketing, branding, investor relations and stakeholder engagement fields, blended with academic knowledge to deliver exceptional results.

Demetri's experience, as both a business owner and consultant to clients, has spanned a variety of industry sectors, locally and overseas.


Richard Triggs

Richard is Managing Partner of Arete Executive, an Executive Search specialist company, and a qualified executive coach. He commenced his recruitment career after eleven years of working in the property industry in senior business development and operational management roles. Having been an executive level recruitment consultant for over 14 years, he has also held senior leadership roles within the recruitment industry, including being an Executive Director for a multi-award winning recruitment organisation.

Arete Executive evolved in 2009 due to Richard’s extensive executive recruitment experience and reputation in the market. In this role, he has recruited leadership positions throughout the world, with clients ranging from SMEs to multi-national listed organisations.