Joint BIS and Management Seminar: Israr Qureshi
In recent years information communication technology (ICT) has been viewed as a potentially valuable tool for improving knowledge transfer among poor farmers in rural communities – an issue of vital importance given that the majority of the world’s poor depend on agriculture for their livelihood and survival. In this study, we explore a specific ICT project designed to transfer agricultural knowledge among rural Indian farmers using video screenings. Using qualitative data and the theoretical lens of affordances, we find that not all farmers equally benefit from ICT used to disseminate agricultural practices. Specifically, the social context in which ICT is introduced has profound implications for the extent to which poor farmers are motivated and able to meaningfully engage with new technology. Our study seeks to contribute to a better theoretical understanding of the relationship between ICT and solving social problems by exploring how the social context influences whether or not affordances are actualized and highlighting the mechanisms of access, encouragement, and enhancement. Our study also seeks to provide practical insight regarding the use of ICT for knowledge transfer among poor farmers as it implies ways in which the technology/individual/social nexus can be understood and, to some extent, managed.
Israr Qureshi is a Professor of Electronic Commence and Entrepreneurship. He is currently involved in multiple research projects that investigate various aspects of social value creation through electronic commerce, social entrepreneurship, and information and communication technology. Israr uses both qualitative and quantitative approaches, and his research has been published in Academy of Management Learning and Education, European Journal of Information Systems, Journal of Business Ethics, Journal of Experimental Social Psychology, Journal of Management, Journal of Management Studies, Journal of Organization Behavior, MIS Quarterly, Organizational Research Methods, Organization Studies, among others.