Introduction to business semiotics: new tools for understanding how we communicate through diagrams, artefacts, architecture and digital platforms
Professor Theo van Leeuwen
Prof van Leeuwen is a world renown expert and co-founder of multimodality. He is Professor at the Centre for Multimodal Communication and the Department of Languages and Communication in the University of Southern Denmark, and Emeritus Professor in Media and Communication at the University of Technology, Sydney, where he was Dean of the Faculty of Arts and Social Sciences from 2005 to 2013. He co-founded the journals Social Semiotics and Visual Communication, and has published ‘The Visual Dimension in Organizing, Organization, and Organization Research: Core Ideas, Current Developments, and Promising Avenues’ in The Academy of Management Annals (2013), as well as ‘The Language of Corporate Annual Reports: A Critical Discourse Analysis’ in The Routledge Companion to Accounting Communication (2013).
Dr George Rossolatos
Dr George Rossolatos is an academic researcher, marketing practitioner, and the editor of the International Journal of Marketing Semiotics (Department of English, Kassel University, Germany). His major publications include the Handbook of Brand Semiotics (2015; ed. and co-author), Semiotics of Popular Culture (2015), Brand Equity Planning with Structuralist Rhetorical Semiotics (2012, 2014), //rhetor.dixit//: Understanding ad texts’ rhetorical structure for differential figurative advantage (2013), Applying Structuralist Semiotics to Brand Image Research (2012), Interactive Advertising: Dynamic Communication in the Information Age (2002; ed. and co-author), plus numerous articles in trade and academic journals. His research interests focus on cultural consumer research, branding/advertising, new media and span various disciplines such as rhetoric, semiotics, phenomenology, deconstruction, psychoanalysis, communication theory.
Associate Professor Louise Ravelli
A /Prof Ravelli teaches visual communication at the School of the Arts & Media in the University of New South Wales. She is a pioneer in the semiotics of the built environment, and has published Museum Texts: Communication Frameworks (2006) and Multimodality in the built environment: Spatial discourse analysis (2016) with Routledge. Her research includes the use of space and layout in organizing museums, libraries and retail environments across Sydney.