BIS Cluster Seminar: The Role of Synergy in Achieving Value from Business Analytics Systems
Abstract: Managers rely on their Business Analytics (BA) systems to gain insights from data to make better decisions and compete with their rivals. BA systems as a key subset of IT, interact with other organisational systems and provide them with high-quality analytical and reporting tools. When the interaction between BA and other organizational systems is synergistic, together they can create business value that is greater than the additive value of the individual systems. In this study, I explore the enablers, mechanisms and outcomes of synergy between BA and other organizational systems and develop a novel conceptual definition and operationalization for synergy as a relationship. I then propose and test a research model, which explains how BA systems synergize with other organizational systems and create business value. The findings from a survey of 201 managers in Australia and US demonstrate that synergy as a relationship is critical in achieving value from BA systems.
Ida Asadi Someh is a Postdoctoral Research Fellow at the Department of Computing and Information Systems, The University of Melbourne. Prior to commencing her PhD, she completed a Bachelor’s degree in Industrial and Systems engineering and a Master’s degree in Information Technology. Her research focuses on how organisations can achieve greater outcomes from the use of IT systems. Her research areas include business value of IT, business Analytics systems, ethics of Big Data and IT-enabled organisational innovation.