Dr Sarah KELLY
Contact
Positions Held
Postdoctoral Research Fellow
Schools of Business and Psychology
Academic Qualifications
| Degree |
Institution |
Field |
Year |
| PhD |
The University of Queensland |
|
2009 |
| MBA |
The University of Queensland |
|
2003 |
| LLB (Hons) |
The University of Queensland |
|
1994 |
| BCom |
The University of Queensland |
|
1991 |
Field of Current Research
| Title of Research Area |
Brief Description |
| Sponsorship and ambush marketing |
|
| Consumer behavior |
|
| Advertising research |
|
| Law and marketing |
|
| Memory interference and congnition |
|
| Scepticism in the marketplace |
|
Thesis Topic
Sponsors or Ambushers? An Examination of Sponsorship Linked Advertising
