Dr Mark BROWN
Contact
| Telephone |
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+61 7 334 68088 |
| Facsimile |
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+61 7 334 68166 |
| Email |
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m.brown@business.uq.edu.au |
| Location |
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Room 414 Colin Clark Building (39) or Room 318 Building No. (12), Ph 3381 1395 |
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Positions Held
Senior Lecturer (Marketing)
Academic Qualifications
| Degree |
Institution |
Field |
Year |
| PhD |
Griffith University |
Marketing |
2000 |
| BHMS |
The University of Queensland |
Sport Science |
1991 |
Memberships
- Australian Marketing Institute
Field of Current Research
| Title of Research Area |
Brief Description |
| Idea generation and new product development |
Conducting research into the "fuzzy front end" of new product development using assistive, creative technologies. |
| Sponsorship and brand attributes |
Examining awareness of event sponsorship and its impact on perceptions of abstract and non-abstract brand attributes. |
| Provocation in advertising |
Investigating the use of provocative appeals in advertising and their effect on consumer attitudes toward advertising, brands, and corporate image. |
| Digital technology and consumption |
Looking at the use of mobile digital technology on the consumption patterns, lifestyles, and well-being of consumers. |
| Online shopping orientation |
PhD thesis focused on developing a typology of Internet users based on shopping orientations and examining the impact of such orientation on online purchase behaviours. |
Publications
Book Chapters
- Voges, K., Brown, M., and Pope, N.K.Ll. (2002) "Cluster Analysis of Marketing Data: A Comparison of k-means, Rough Set, and Rough Genetic Approaches." in Data Mining: a Heuristic Approach, Hussein A. Abbass, Ruhul A. Sarker, and Charles S. Newton (eds), Idea Group Publishing, USA, pp. 207-224.
Published Refereed Journal Articles
- Pope, N. K. Ll., Voges K. E. and Brown, M.R. "An Investigation of the Effect of Provocation in the Form of Mild Erotica on Attitude to the Ad and Corporate Image: Differences Between Cause-Related and Product-Based Advertising," Journal of Advertising, Vol. 33, No. 1, 69-82.
- Brown, M. and Muchira, R. (2004) "Investigating the Relationship Between Internet Privacy Concerns and Online Purchase Behavior', Journal of Electronic Commerce Research, Vol. 5, No. 1, pp. 62-70.
- Brown, M.R., Pope, N.K.Ll., & Voges, K. (2003) "Buying or Browsing? An Exploration of Shopping Orientations and Online Purchase Intention," European Journal of Marketing, Vol. 37, No. 11/12, pp. 1666-1684.
- Brown, M. (2002) "Copy Testing Web Banner Advertisements: An Empirical Investigation.", Journal of Interactive Advertising, Vol.2 No. 2, http://www.jiad.org/vol2/no2/brown/index.html#author.
- Voges, K., Brown, M., and Pope, N.K.Ll. (2002) "Cluster Analysis of Marketing Data: A Comparison of k-means, Rough Set, and Rough Genetic Approaches." in Data Mining: a Heuristic Approach, Hussein A. Abbass, Ruhul A. Sarker, and Charles S. Newton (eds), Idea Group Publishing, USA, pp. 207-224.
- Pope, N.K.Ll., Brown, M.R., and Forrest, E.J. (1999) "Risk, Innovativeness, Gender, and Involvement Factors Affecting the Intention to Purchase Sport Product Online", Sport Marketing Quarterly, Vol. 8, No. 2, pp. 25-34.
- Brown, M. (1997), "Banner Advertising: An Overview", CyberJournal of Interactive Marketing, Vol. 1, No. 1, <http://www.cjim.com/vol1/no1/brown.htm>.
Published Refereed Conference Papers And Subsequent Abstracts
- Brown, M.R., Pope, N.K.Ll., & Voges, K. (2003) "An Examination of the Effect of Sponsorship Stimuli on Consumer Perceptions of Concrete and Abstract Brand Attributes", Proceedings of the Australia and New Zealand Marketing Academy Conference, Adelaide, pp. 229-236.
- Voges, K., Pope, N., and Brown, M. (2003) "The Effect of Sport Sponsorship Stimuli on Consumer Perceptions of a Cola Brand", 9th Annual Sport Management Association of Australia and New Zealand Annual Conference, Dunedin, pp. 60-61.
- Brown, M.R., Pope, N.K.Ll., & Voges, K. (2001) "Shopping Orientation, Gender, Product Type, Prior Purchase and Intention to Purchase Via the Internet," Applied Business Research Conference Proceedings, Cancun, Mexico, March 14-21.
- Brown, M. (2000) "An Investigation Of The Relationship Between Consumer Shopping Orientation And Online Purchase Behavior", Proceedings of the American Society of Business and Behavioral Sciences Conference, Vol. 7, No. 4, Steven Hall and Dawn Martin (eds.), Las Vegas, USA, February 17-21.
- Brown, M. (1998) "Copy Testing Banner Advertisements on the Web", Australia and New Zealand Marketing Academy Conference Proceedings, University of Otago, Dunedin, December 1-3.
- Pope, N., Redenbach, A., and Brown, M. (1998) "An Examination of Sponsorship Awareness and Purchase Intention", Australia and New Zealand Marketing Academy Conference Proceedings, University of Otago, Dunedin, December 1-3.
- Brown, M. and Henderson, K. (1997) "Cyber Marketing Strategies: How Small Businesses can Successfully Compete in Cyberspace", Proceedings of the Australia New Zealand Marketing Educators Conference, Monash University, Melbourne, December 1-3, pp. 602-603.
- Henderson, K., Brown, M., and Pope, N. K. Ll. (1997), "Implementing the Internet in the Classroom," Proceedings of The Fourteenth International Conference On Technology and Education - Oslo, Norway August 10-13, 1997.
Research Interests
Academic Cluster
Marketing
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