Marie Louise Fry

Dr Marie-Louise FRY

Contact

Positions Held

Senior lecturer in Marketing

Academic Qualifications

Memberships

• Associate Member, Australian Marketing Institute (AMAMI)
• Member, Australasian and New Zealand Marketing Academy (ANZMAC)
• Editorial Board, Australasian Journal of Market and Social Research
• Executive Committee Member, Australian Marketing Institute (Hunter) (2004-2007)

Major Research Grants

Field of Current Research

Publications

Published Refereed Journal Articles

• Fry, M.L. 2008 'Targeting young adult drink-driving behaviour: A value benefit perspective' International Journal of Nonprofit & Voluntary Sector Marketing (forthcoming)
• Fry, M.L. 2007 'Looking through the social marketing lens: Research issues and techniques', Australasian Journal of Market & Social Research, 15(2): 35-44.
• Dann, S. Fry, M.L., Binney, W., Sullivan-Mort, G., Harris, P. 2007 'Challenges facing Social Marketing', Journal of Public Affairs, 7(4): 291-304.
• Fry, M.L. 2004 'Persuasive strategies: the effect of advertisement orientation in road safety advertising', Global Business & Economics Review Anthology 2004, pp: 24-33.
• Fry, M-L. & Polonsky, M.P. 2004, 'Introduction: Special Issue Examining Marketing's Unintended Consequences', Journal of Business Research 57(11): 1209-1210.
• Fry, M-L. & Polonsky, M.P. 2004, 'Examining the Unintended Consequences of Marketing, Journal of Business Research 57(11):1303-1306
• Polonsky, M.J., Carlson, L. & Fry, M-L., 2003 'The Harm Chain: A public policy development and stakeholder perspective', Marketing Theory (Social Marketing special edition), 3(3):365-387
• Merrilees, B.J. & Fry, M-L. 2003, 'E-trust: The influence of perceived interactivity on e-retailing users', Market Intelligence & Planning, 21(2):123-128.
• Merrilees, B.J. & Fry. M-L. 2002, 'Corporate Branding: A framework for e-retailers', Corporate Reputation Review,5 (2&3):213-225
• Fry, M.L. & Merrilees, B.J. 2002, 'E-entrepreneurs: Marketing driven or technologically driven?' in Hills, G.E., Hansen, D.J. & Merrilees, B. (eds) Research at the Marketing/Entrepreneurship Interface, The University of Illinois, Chicago, 4: 394-406.
• Fry, M-L. & Merrilees, B.J. 2001, 'E-shopping: The role of experience on security perceptions', International Quarterly Journal of Marketing, 1(2,3,4):225-238
• Fry, M-L & Merrilees, B.J. 2000, 'E-entrepreneurs: Marketing driven or technologically driven?', Small Enterprise Research Journal, 8(2):16-24
• Polonsky, M.J.; Fry, M-L; Mankelow, G.; Morgan, P.; Rugimbana, R. 1999, 'A Structural Overview of Undergraduate Marketing Education in Australia: Implications for Defining Core Competencies', Marketing Education Review, 9 (2):33-42

Published Refereed Conference Papers (full Paper)

• Webster, C., Illicic, J., Fry, M.L. 2008 'Attitudes, purchase intention and consumer-human brand attachment', EMAC, Brighton UK - under review
• Fry, ML & Dann, Stephen 2007 'Enough is enough: Does Queensland need to rethink the zero tolerance road safety campaign?, International Non-Profit and Social Marketing Conference, Brisbane 27-28 September.
• Fry, M.L. 2007, 'Influence of message orientation on anti-drink driving advertising', Academy of Marketing Conference, London UK July
• Fry, M.L. & Holden, S. 2007, 'Drink-driving behaviour - Extrinsic and intrinsic value benefit analysis', The La Londe Seminar, International Research Seminar in Advertising and Consumer Behaviour, La Londe, France June 5-8.
• Fry, M.L. & Dann, Stephen. 2006 'When is good enough, near enough? Asking when "enough" is "enough" in road safety social marketing interventions', Australian & New Zealand Marketing Academy Conference, Brisbane 4-6 December.
• Fry, M.L. & Previte, J. 2006 'Conceptualising the harm chain in social marketing strategy: A drink-drive application', Australian & New Zealand Marketing Academy Conference, Brisbane, 4-6 December.
• Fry, M.L. 2006 'Anti-drink driving advertising: Young adult perspective', Australasian Nonprofit & Social Marketing Conference, Newcastle, 10-11 August.
• Fry, M.L. & Dann, S. 2005 'Social advertising: message processing of anti-drink driving Advertisements', Australian & New Zealand Marketing Academy Conference, Perth, 5-7 December.
• Fry, M-L & Dann, S. 2005 Australia's drinking culture: rethinking drinking, 2nd Australasian Nonprofit & Social Marketing Conference, Deakin University, 22-23 September.
• Fry, M-L & Dann, S. 2005 'Social marketing communications: an individual differences approach to response outcomes', European Marketing Academy Conference, Milan, Italy 24-27 May.
• Fry, M-L, Dann, S. 2005 'Social norms and styles of drunkenness among young adults', The La Londe Seminar, International Research Seminar in Advertising and Consumer Behaviour, La Londe, France June 7-10, pp:29-39.
• Voola, R., Brown, U. & Fry, M-L. 2005 'Modeling the effects of strategic flexibility, organisational learning on e-business adoption and competitive advantage: An empirical investigation, European Marketing Academy Conference, Milan, Italy 24-27 May.
• Fry, M.L. 2004 'Understanding message processing of social marketing advertisements: the case of anti-drink driving, Australasian Nonprofit & Social Marketing Conference, Australian National University, Canberra, Australia, September 23-24, pp 25-30.
• Fry, M.L. 2004 'Persuasive strategies: the effect of advertisement orientation in road safety Advertising', Business & Economic Society International Conference, Rhodes, Greece, July 19-22, pp: 24-33.
• Fry, M.L. & Dann, S.2003 'Young adult's social drinking: a study of decision making and attitudes towards alcohol consumption', Australian & New Zealand Marketing Academy Conference, Adelaide, December, Australia.
• Fry, M.L., 2002 'Message Processing: targeting high at-risk groups', Australian & New Zealand Marketing Academy Conference, Melbourne, December, Australia.
• Bolton-Hall, S. & Fry, M.L., 2002 'E-corporate reputation: developing beneficial relationships in the e-retailing context', Doing Business Across Borders Conference, Newcastle, December, Australia.
• Fry, M.L. & Merrilees, B.J. September 2002, 'E-Trust: Developing beneficial relationships in the e-retailing context', British Academy of Management Conference, London, U.K.
• Fry, M.L. & Merrilees, B.J. November 2001, 'E-branding: Developing beneficial relationships", Doing Business Across borders Conference, Newcastle, Australia.
• Fry, M.L & Polonsky, M.J. August, 2001, 'Examining unintended consequences of marketing', Macromarketing Conference, Williamsburg, Virginia, USA
• Fry, M.L, Polonsky, M.J. & Carlson, L. November, 2001, 'The Harm Chain: A public policy development and stakeholder perspective', Marketing and Public Policy Conference, Washington, USA.
• Merrilees, B., Fry, M.L & Maricic, S. 2001, 'Superstores. Super Experience?', Recent Advances in Retailing and Services Science Conference, Vancouver, Canada
• Fry, M.L & Merrilees, B.J. June, 2001, 'Early adopters of E-shopping: Innovators vs slow adopters', Academy of Marketing Science 10th Biennial World Marketing Congress, Cardiff, Wales.
• Fry, M.L & Merrilees, B.J. December, 2000, 'The role of security in the diffusion of electronic shopping', Australian & New Zealand Marketing Academy Conference; Gold Coast, Australia, pp.367-371.
• Fry, M.L & Merrilees, W.J. June, 2000, 'E-entrepreneurs: Market Driven or Technologically Driven?', University of Chicago, Illinois, American Marketing Association Research Symposia on Marketing and Enterprise, Newcastle, Australia.
• Fry, M.L & Dann, S. December 1999, 'Social Marketing: Unravelling the Fuzzy Social Product', Australian & New Zealand Marketing Academy Conference; Sydney, Australia.
• Fry, M.L & Polonsky, M. December, 1999 'The Marketing Concept - Can Unintended Consequences Be better Considered', Australian & New Zealand Marketing Academy Conference; Sydney, Australia.
• Fry, M.L; Adam, S; Muyle, R; Morgan, P. & Cooper, D. December 1998, 'Knowledge Media in Marketing Education: a Multi-Site Pilot Study', Australian & New Zealand Marketing Academy Conference; Dunedin, New Zealand, pp.786-793.
• Fry, M.L., December 1998, 'Developing a Model of Effective Health Warnings for adolescents', Australian & New Zealand Marketing Academy Doctoral Colloquium; Dunedin, New Zealand.
• Fry, M.L. 1998, 'Meta-analysis: School-based Smoking Prevention Programs', Eighth Annual Conference of Social Marketing in Public Health; Clearwater, Florida USA June :167.
• Fry, M.L. 1997, 'Research Methods in Social Marketing - Meta-analysis', ANZAM Conference; Melbourne, Australia, December.
• Fry, M.L. 1997, 'Meta-analysis: School-based Adolescent Smoking Prevention Programs', Australia & New Zealand Marketing Educators' Conference; Melbourne, 1977: Volume 1: p.305.

Case Studies

• Fry, M.L. "Kidults just want to have fun!" in Schiffman, L., Bednall, D., Cowley, E., O'Cass, A., Watson, J. & Kanuk, L. 2001. Consumer Behaviour (2nd ed.), Prentice Hall, Sydney, pp:304
• Fry, M.L. "Creer & Berkeley - Old Fashioned Values Behind Steady Growth" in Kotler, P., Brown, L., Adam. S. & Armstrong, G. 2001, Marketing (5th ed.), Prentice Hall, Sydney, pp:612.
• Fry, M.L. "Creer & Berkeley - Old Fashioned Values Behind Steady Growth" in Kotler, P, Adam, S., Brown, L. & Armstrong, G. Principles of Marketing, Prentice Hall, Sydney, pp:372.
• Dunleavy, J. & Fry, M-L, 'CITEC: Driving Towards No Limits' in Kotler, P., Armstrong, G., Brown, L. & Stewart, A. 1998, Marketing, Prentice Hall, Sydney, pp:772.

Distinctions

• Chair, Australasian Nonprofit and Social Marketing Conference, Newcastle 2006
• Guest Editor, Special Issue of Journal of Business Research 2004
• Best paper award Chicago Illinois American Marketing Association Research Symposia on Marketing and Enterprise 2000

Research Interests

• Brands and Sponsorship

Academic Cluster

Marketing