Dr Josephine PREVITE
Contact
Positions Held
Lecturer in Marketing
Academic Qualifications
| Degree |
Institution |
Field |
Year |
| PhD |
Queensland University of Technology |
|
2006 |
| BCom (Hons 1) |
Griffith University |
Commerce |
1998 |
| BCom |
Griffith University |
Marketing |
1995 |
Memberships
- Australian Marketing Institute
Major Research Grants
| Year |
Title of Grant |
Granting Agency |
Amount |
| 2001 |
Evaluating the effectiveness of an online campaign |
Faculty Research Initiative Grant Scheme |
5,000 |
| 1999 |
WEAVIN: Women Educating Against Violence, an Information Network |
QUT Community Services Fund |
40,000 |
| 2001 |
Evaluation of the Women's Justice Network |
Legal Aid Queensland, Brisbane |
30,000 |
| 1998 |
Online Channels for the Channel Country: The Central Western Queensland Regional Strategy for Telecommunications Development |
Central Western Queensland Remote Area Planning & Development Board |
10,000 |
| 1997 |
Creating New Electronic Networks to End Violence against Women |
Women's Community Aid Association |
10,000 |
Field of Current Research
| Title of Research Area |
Brief Description |
| PhD, Faculty of Business, Queensland University of Technology, Brisbane |
Towards a model for strategic social marketing in online environments |
Publications
Book Chapters
- Simpson, L., Daws, L., Wood, L. and Previte, J., (2002), "Bush and bureaucrats: Women's civic participation from the Australian outback", Citizens at the CrossRoads: Whose Information Society, Pendakur, M., (ed), Federal Department of Canadian Heritage: Canada.
Refereed Journal Articles
- Previte, J (1999) "Internet Advertising: An assessment of consumer attitudes", in Prometheus, 17 (2), 199-209.
- Simpson, L, Daws, L, Lennie J and Previte, J (1999) Australian Rural Women's Use of Interactive Communication Technologies, ED (Education at a Distance) Journal, United States Distance Learning Association, 13 (1), 19-26.
Refereed Conference Papers
- Previte, J. and Hearn, G., (2001) "Modelling Social Product Diffusion in Electronic Social Network", On Global Marketing Issues at the Turn of the Millennium, Spotts, H.E., Meadow, H.L. and Smith, S.M., (ed), World Marketing Congress Academy of Marketing Science, Vol. X.
- Simpson L, Daws L, Lennie J and Previte J (1998) "Taking social infrastructure into account: lessons from a collaborative Australian project involving rural women and communication technologies", Partnerships and Participation in Telecommunications for Rural Development Conference Proceedings 1998, Guelph Canada, October 26-27 (available: http://www.snowden.org/conference/paperwelink.australia.htm).
Conference Papers
- Previte, J., Hearn, G. and Dann, S., (2001) "Profiling Internet Users' Participation in Social Change Agendas: An Application of Q-Methodology". Paper to be presented at the 29th Research Conference on Communication, Information and Internet Policy, October 27-29, 2001 Alexandria, Virginia.
- Simpson L., Daws L., Previte, J. and Wood, L. (1999) "Women's electronic networking: Building social capital in rural communities". Paper presented at the Communications Research Forum, Canberra, September 1999.
- Simpson L., Daws L., Previte J., Wood, L. and Leggett, L. (1999) "Civic participation from the Australian outback: cross-boundary cooperation through women's use of electronic networking." Paper presented at the International Conference on Public Participation and Information Technologies, Lisbon, October 20 -22 1999 (available: http://www.bus.qut.edu.au/connections/publicat.htm).
- Simpson L., Daws, L., Wood, L., Previte, J., (1999), "New pioneers: Rural women and communication technology." Paper presented at the Community Networking 99 - Engaging Regionalism Conference, University of Ballarat, 29 September - 1 October 1999 (available: http://communityconference.vicnet.net.au/99/papers/simpson.pdf).
- Simpson L., Daws, L., Wood, L., & Previte, J., (1999), "Bush and bureaucrats: women's civic participation from the Australian outback". Paper presented at the Citizens at the CrossRoads: Whose Information Society Conference, London, Canada, 21-24 October 1999 (available: http://www.bus.qut.edu.au/connections/publicat.htm).
- Previte, J. (1998) "Internet Advertising: An assessment of consumer attitudes to advertising on the Internet". Paper presented to the Communications Research Forum Conference 1998, Canberra, September 24-25.
- Previte, J and Forrest, B. (1998) "Internet Advertising". Paper published in the Australia-New Zealand Marketing Academy Conference Proceedings, University of Otago New Zealand, 30 November - 3 December 1998.
- Simpson, L., Daws, L., Lennie, J., and Previte, J., (1998). "Communication technologies for rural community development." Paper published in the Communications Research Forum Conference Proceedings 1998, Canberra, September 24-25.
- Dann, S., Dann, S., and Previte, J., (1996) "Social Marketing in Cyberspace: One step forward or two steps back?", Marketing Education Group Conference, University of Strathclyde, Glasgow, 9-12 July 1996.
Research Reports
- Grace, M., Lennie, J., Daws, L., Simpson, L., Previte, J., Lundin, R., and Stevenson, T., (1999) The New Pioneers: Women in rural Queensland collaboratively exploring the potential of communication and information technologies for personal, business and community development, The Communication Centre, Brisbane, Australia.
- Grace, M., Previte, J., Simpson, L., Daws, L. and Wolyncevic, V. (1997) Women and Information Technology: A scoping study of the strategic opportunities for women in small business, micro business, agriculture and networking. A report to the Tasmanian Office of Status of Women. The Communication Centre, QUT.
Public Seminars
- Previte, J. and Simpson, L. (1999) "Developing new electronic networks to help end violence against women." Presentation at the Women & IT Forum, Office of Women's Policy, Queensland Government.
- Simpson, L., and Previte, J. (1998) "Creating Rural Connections: technology in rural development?" Presentation to the Adding.
Distinctions
- Best Student Research Paper Communications Research Forum Award (1998) - 1st Prize - The Communications Research Forum is Australia's annual premier conference on communications policy and research.
Research Interests
Academic Cluster
Marketing
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