Dr Jay WEERAWARDENA
Contact
Positions Held
Senior Lecturer
Chairperson, UQ Business School Ethics Review Committee
Academic Qualifications
| Degree |
Institution |
Field |
Year |
| PhD |
Griffith University |
|
1999 |
| SEM course |
Australian National University |
|
1998 |
| MBA |
Postgraduate Institute of Management, Sri Lanka |
|
1990 |
| Postgrad Dip |
National Institute of Business Management |
Personal Management |
1981 |
| BEc Hons |
University of Sri Lanka |
Economics |
1974 |
Memberships
- Member, Academy of Marketing Science, USA
- Member, American Marketing Association, USA (MAMA)
- Member, Academy of Management, USA
- Associate Member, Australian Marketing Institute (AMAMI)
- Member, Small Enterprise Association of Australia and New Zealand (SEAANZ)
- Member, Australia and New Zealand Academy of Management (ANZAM)
- Member, Australia and New Zealand Marketing Academy (ANZMAC)
- Member, Australian Human Resource Institute (AHRI)
- Member and Hon. Secretary, Institute of Personnel management Sri Lanka, Inc., (IPMSL) (1988 - 1990)
Major Research Grants
| Year |
Title of Grant |
Granting Agency |
Amount |
| 2007 |
Joint Study |
UQ Business School & Australian Business Foundation |
40,000 |
| 2004 |
Discovery Grant |
Australian Research Council |
160,000 |
Field of Current Research
| Title of Research Area |
Brief Description |
| Entrepreneurship and innovation-based competitive strategy |
My PhD thesis examined the role of entrepreneurship and learning capabilities in organizational innovation-based competitive strategy. Over the last few years I have extended this research area into several other areas, namely, service firm and non-profit organization competitive strategy and the impact of industry environment on a firm's competitive strategy. A large number of conference papers have been published from the research findings and journal articles have been published in Journal of Business Research (2006) European Journal of Marketing (2003), Journal of Strategic Marketing (2003), Industrial Marketing Management (2004), Queensland Review (2003) and Advances in International Marketing (2000). |
| Dynamic capabilities and the internationalisation of born-global firms |
I am the team leader of this project which is funded by a prestigious large ARC Discovery Grant (2005). This three year joint project with the Florida State University, USA in its first stage (qualitative phase) examines how dynamic capabilities of born global are built nurtured by their internationally entrepreneurial owner managers. In the second stage (mail survey) a cross national study of Australian and US born global firms is undertaken to examine cross-national differences in dynamic capabilities and their impact on the accelerated internationalization of these firms. As a result of this grant success the research team was invited to serve as special issue co-editors of the Journal of World Business on the accelerated internationalization of born global firms. Several conference papers and a journal article in the JWB special issue have been published. |
| Social entrepreneurship and innovation-based competitive strategy in not-for-profit organisations (NPOs) |
This collaborative research is funded by a UQ Development Grant. The primary focus of this study was to conceptualise the social entrepreneurship construct and examine the role of social entrepreneurship in NPO competitive strategy. Several conference papers have been published including a paper at the American Marketing Association's Summer Educators' Conference held in San Diego, USA in 2002 followed by a number of journal articles including the Journal of World Business (2006). In 2006 I was invited to serve as special issue co-editor (with Gillian Sullivan Mort) for a special issue of the International Journal of Non-profit and Voluntary Sector Marketing. I served as the Chair of Non-profit marketing Track at the Academy of marketing Science's World Marketing Congress, Verona, Italy 2007. |
| New service development (NSD)-based competitive strategy |
Collaborative research in new service development with Professor Janet McColl-Kennedy in 2001 resulted in a conceptual model of new service development-based competitive strategy. A paper based on this model won the best paper runner-up award at the American Marketing Association's Services Special Group Conference held in Sydney 2001 and has subsequently been published in the Australasian Journal of Marketing. A PhD student currently works in this project which examines the role of dynamic capabilities in NSD based competitive strategy in project oriented firms. |
| Entrepreneurial Marketing |
This research stream which examines the entrepreneurial and visionary marketing practices adopted by firms has gained a strong foothold within the marketing displine. I have actively contributed to the annual symposium organized by the researchers led by Professor Jerry Hill of University Illinois at Chicago. At the ANZMAC Conference 2006, I chaired a special topic session on entrepreneurial which was well attended. In our ARC Discovery project this concept was examined in depth where it was found that both high-tech and non-tech companies actively adopt entrepreneurial marketing practices to gain entry in to highly competitive markets. A paper based on these findings will be presented at the AMA Summer 2008 Conference and the Marketing Academy UK Conference, 2008. |
Publications
Book Chapters
- Six chapters of the Asia Pacific adaptation of the reputed international marketing text by Cateora and Graham. The chapters are, (a) global marketing management, (b) SME internationalization (co-authored), (c) Goods and services for businesses, (d) communications and international advertising, and (e) pricing for international markets. Due to be published August 2008.
- Sullivan Mort, G. and Weerawardena, J. (2008), 'Social Entrepreneurship: Advancing Research and maintaining Relevance', in Sergeant, A and Wymer, W. (eds) The Routledge Companion to Nonprofit Marketing, Routledge, London & New York.
- Sullivan Mort, G. and Weerawardena, J. 2ne Ed 'Milk - Are You Getting Enough?' in Schiffman et al. Consumer Behaviour Sydney: Prentice Hall.
- Marketing Research: Practices and the Profession, Chapter 1 of Internet Marketing Research: Resources & Techniques, 1999, Edited by Ed Forrest, McGraw-Hill.
- Internet and Legal Issues, Chapter 12 of Internet Marketing Research: Resources & Techniques, 1999, Edited by Ed Forrest, McGraw-Hill.
Research Reports
- 'Born To Be Global: A closer look at the international venturing of Australian born global firms' with Professor Peter Liesch, Dr Stuart Middleton (both from UQ Business School) and Dr Matthew Steen, Australian Business Foundation (ABF). This is the final report of a joint study funded by the ABF to study how learning occurs after internationalization and examine growth to scale in born global firms.
- Final report of the research project: 'Strategic planning practices in small manufacturing enterprises in Queensland' for the Department of Tourism, Small Business and Industry (DTSBI), Queensland. (With Dr. William Glen) 1995, The project was funded by Department of Tourism, Small Business and Industry (DTSBI), Queensland.
Journal Articles - Refereed
- Sullivan Mort and Weerawardena, J. (2007), Branding in the Nonprofit Context: The
- Case of Surf Life Saving Australia, Australasian Marketing Journal (Special Issue on Branding), 12 (2), p.108-119.
- Weerawardena, J. Sullivan Mort., Liesch, P., and Knight, G. (2007), Conceptualizing accelerated internationalization in the born global firm: A dynamic capabilities perspective, Journal of World Business, 42, p.294-306. (UQBS Tier 2)
- Andrews, L., Kiel, G., Drennan, J., and Weerawardena, J.G (2007) Gender
- perceptions of experiential value in using Web-based retail channels, European Journal of Marketing 41 (5/6) (June) (UQBS Tier 3)
- Weerawardena, J. and Sullivan Mort, G. (2006) 'Investigating Social Entrepreneurship: A Multidimensional Model' Journal of World Business 41, p.21-35. (UQBS Tier 2)
- Sullivan Mort, G. and Weerawardena, J. (2006), Networking Capability and International Entrepreneurship: how networks function in Australia Born Global Firms' International Marketing Review, Vol. 23 No.5. pp.549-572. (UQBS Tier 2).
- Weerawardena, J. and Sullivan Mort, G. 'Investigating Social Entrepreneurship: A Multidimensional Model' Journal of World Business, 41, pp.21-35. (UQBS Tier 2).
- Weerawardena, J., O'Cass and Julian, C. (2006), 'Does Industry Matter? Examining the Role of Industry Structure in Innovation-Based Competitive Marketing Strategy', Journal of Business Research, 59, 37-45. (UQBS Tier 2).
- Weerawardena, J. and Coote, L., 'Entrepreneurship and Innovation-based Competitive Strategy', Journal of Research in Marketing & Entrepreneurship'
- Weerawardena, J. and O' Cass, (2004) 'A. Exploring the Characteristics of the Market-Driven Firms and Antecedents to Sustained Competitive Advantage', Industrial Marketing Management, Vol. 33. (UQBS Tier 2).
- Weerawardena, J. (2003), 'Exploring the Role of Market Learning Capability in Competitive Strategy', European Journal of Marketing, Vol. 37, No.3/4. (UQBS Tier 3).
- Weerawardena, J. (2003), 'The Role of Marketing Capability in Innovation-based Competitive Strategy', Journal of Strategic Marketing, Vol. 11, No.1. (UQBS Tier 3).
- Sullivan Mort, G., Weerawardena, J. and Carnegie, K. (2003) 'Social Entrepreneurship: Towards conceptualisation', International Journal of Nonprofit and Voluntary Sector Marketing, Vol. 8, No. 1.
- Weerawardena, J. (2003). 'Innovation in Queensland Firms: Implications for the Smart State', Queensland Review, Vol.10, No.1, p. 89-102. (A practitioner-oriented regional journal).
- Weerawardena, J. and J.R. McColl-Kenn¬edy (2002), "New Service Development and Competitive Advantage: A Conceptual Model and Research Propositions", Australasian Marketing Journal, 10, 1, 13-23.
- Weerawardena, J. and Sullivan-Mort, G., (2001) 'Learning, Innovation and Competitive Advantage in Not-for-profit Aged Care marketing: A conceptual Model and Research Propositions', Journal of Non-profit and Public Sector Marketing, Vol. 9, No. 3. (UQBS Tier 4).
- Weerawardena, J., Coote, L. and Henderson, K. (2000), 'Competitive Advantage through Exporting and the Key Role of Distinctive Organisational Capabilities' Advances in International Marketing, Supplement 1, pp. 165-177.
- Weerawardena, J. and Glen, W. (1996), 'Strategic Planning Practices in Small Enterprises in Queensland', Small Enterprise Research, Vol. 4, No. 3.
Conference Papers - Refereed Proceedings
- Salunke, S., Weerawardena, J., and McColl-Kennedy, J. (2007), Conceptualising the
- new service development-based competitive strategy in project-oriented service firms', Academy of Marketing Science, World Marketing Congress, Verona, Italy, 2007.
- Sullivan Mort, G. Weerawardena, J. Williamson, B. (2007) Brand Personality and
- the Nonprofit Heritage Brand: A Case Study of Surf Life Savers Australia Academy
- of Marketing Science, World Marketing Congress, Verona, Italy, 2007.*
- Rutter, D., Weerawardena, J. and Coote, L. (2007) 'Rigidity and interdependency effects of learning capabilities' World Marketing Congress, Verona, Italy, 2007.
- Salunke, S., Weerawardena, J., and McColl-Kennedy, J. (2006) ' Conceptualising the role of dynamic learning capabilities in service firm competitive strategy' Frontiers of Services Conference, Brisbane 2006.
- Salunke, S., Weerawardena, J., and McColl-Kennedy, J. (2006) 'Conceptualising the service firm competitive strategy in hypercompetitive environments' ANZMAC 2006 Brisbane.
- Gunaratene, A. and Weerawardena, J. (2005) 'Predicting the course of small business internationalisation: An entrepreneurial marketing perspective' ANZMAC 2005 Freemantle.
- Sullivan Mort, G. and Weerawardena, J. (2005) 'A study of networking capability and born global firms', ANZMAC 2005, Freemantle.
- Weerawardena, J. and Sullivan-Mort, G (2004) 'Environmental Dynamics, Learning and Innovation in Social Enterprises', World Marketing Congress Conference, Munster, Germany.
- Weerawardena, J. (2004) 'Organisational Innovation: A Proposal for Measurement', ANZMAC Conference, Wellington, New Zealand.
- O'Cass, A., Weerawardena, J. and Julian, C. (2004) 'Industry structure in Marketing Strategy and Brand Performance', ANZMAC Conference, Wellington, New Zealand.
- Sullivan Mort, G. and Weerawardena, J. (2004) 'Competitive Strategy in Social Enterprises: Some Preliminary Findings and Marketing Implications' Inaugural Australasian Nonprofit Marketing Conference, Canberra, 2004 .
- Weerawardena, J. and Sullivan Mort, G.M. (2004) 'Social Entrepreneurship: A Grounded Approach to Theory Development' European Marketing Academy Conference, Murcia, Spain, 2004 .
- Weerawardena, J., Sullivan Mort, GM, Liesch, P and Knight, G. (2003) Dynamic Learning Capabilities and Internationalization of Born Globals, European International Business Association Conference, Copenhagen, 2003.
- Weerawardena, J. (2003) 'Exploring the Role of Learning Capabilities in Innovation-based Competitive Strategy', 5th International Conference in Organizational Learning and Knowledge', Lancaster University, UK. (Exclusive international conference for researchers in organizational learning).
- Weerawardena, J. and Sullivan-Mort, G. (2002), 'Social Entrepreneurship: Towards Conceptualization and Measurement' American Marketing Association's Summer Educators' Conference, 2002, San Diego, USA.
- Weerawardena, J and Coote Len, 'Measuring Learning Capability', Academy of Management Conference, 2002, Denver, Colorado.
- Weerawardena, J and Sullivan-Mort, G. (2002), 'Social Entrepreneurship: Towards Conceptualization and Measurement' American Marketing Association's Summer Educators' Conference, 2002, San Diego, USA.
- Weerawardena, J. (1996), 'Strategic Planning Practices in Small Enterprises in Queensland', Small Enterprise Research, Vol. 4, No. 3. (with Glen, W.).
- Weerawardena, J. 'Entrepreneurship, Market-Driven Capabilities and Innovation-based Competitive Strategy' (2001), University of Illinois, Chicago, Entrepreneurship/Marketing Interface Conference, Washington D C.
- 'The Role of Marketing capability in Innovation-based Competitive Strategy', (2001), American Marketing Association, Summer Educators' Conference, Washington D.C.
- With Janet McColl Kennedy. (2001), 'New Service Development and Competitive Advantage: A Conceptual Model', AMA Services Special Group Conference, Sydney. This paper won the best paper runner-up award.
- With Vanessa Ratten, (2001) 'An Investigation into the Implementation of Strategic Alliances in Small Firms: A Case Study Approach', SEAANZ Small Business Conference, Aukland.
- Weerawardena, J. and Gillian Sullivan-Mort, (2000), 'Learning, Innovation and Competitive Advantage in Not-for-Profit Aged care Marketing: A Conceptual Model and Research Propositions', (Australia and New Zealand Marketing Educators' Conference (ANZMEC), Brisbane.
- Weerawardena, J., Len Coote and Ken Henderson, (2000), Organisational Innovation and Sustained Competitive Advantage: A Conceptual Model and Research Propositions', The Academy of Management Conference, Toronto.
- Weerawardena, J. 'Small Firm Competitive Strategy: A Conceptual Model and Research Propositions', International Council for Small Business (ICSB), World Conference, June, 2000, Brisbane,
- Weerawardena, J. and Len Coote, (2000) 'An Investigation into the Entrepreneurship and Innovation-based Competitive Strategy', Research Symposium on Marketing and Entrepreneurship, August 2000, University of Illinois, Chicago.
- Weerawardena, J. 'A Capability-based Model of Services Innovation and Sustained Competitive Advantage', International Services Marketing Conference, Brisbane 1999.
- Weerawardena, J, Len Coote and Ken Henderson, 'An Investigation into the Role of Distinctive Capabilities in Innovation-based Competitive Strategy', (Australia and New Zealand Marketing Educators' Conference (ANZMEC), Sydney 1999.
- Weerawardena, J. Len Coote and Ken Henderson, (1998) Organisational distinctive capabilities and performance characteristics of exporting and non-exporting Australian manufacturing firms', Australia and New Zealand Marketing Educators' Conference (ANZMEC), 1998, New Zealand.
- J.Weerawardena and Ken Henderson 'The Role of Distinctive Capabilities in Organisational Innovation and Sustained Competitive Advantage in Australian manufacturing Firms', Australia and New Zealand Marketing Educators' Conference (ANZMEC), Monash University, Melbourne (1997).
- J.Weerawardena (90%) and William Glen (10%)'Strategic Planning Practices in Small Enterprises in Queensland' Small Enterprise Conference, 1996, Perth (with William Glen). Small Enterprise Association of Australia and New Zealand (SEAANZ) and the Institute of Industrial Economics (IIE) at the University of Newcastle.
Research Interests
- Entrepreneurship, dynamic capabilities and innovation-based competitive strategy
- New service development and service science
- Social entrepreneurship and non-profit competitive strategy
- SME Internationalisation
- Entrepreneurial marketing
Academic Cluster
Marketing
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