Dr Doan NGUYEN
Contact
Positions Held
Lecturer in Marketing
Academic Qualifications
| Degree |
Institution |
Field |
Year |
| PhD |
The University of Queensland |
Marketing |
2006 |
| MBA |
The University of Queensland |
|
2002 |
| BBusAd |
HoChiMinh City Open University, Vietnam |
|
1998 |
| BA |
Hanoi Foreign Language University |
|
1997 |
Memberships
- The Academy of Marketing Science
- Australian Marketing Institute
Field of Current Research
| Title of Research Area |
Brief Description |
| Motion pictures - a form of hedonic service |
- The popularity index - movie buzz marketing
- Film piracy - a consumer based anti piracy model
|
| The role of multimedia in branding, sponsorship and social marketing |
- Product/service placement in films
- Emotions in commercial motion pictures - The user of drama in advertising
- The use of cause related marketing in films
|
Publications
Published Refereed Journal Articles
- DeWitt, T., Nguyen, D. T., Marshall, R. 2008. "Exploring customer loyalty following service recovery: the mediating effects of consumer trust and emotions", Journal of Service Research, 10, 269-281.
- Ali, C, Cornwell, B. T.; Nguyen D. T, and Coote, L. 2006. "Exploring the Usefulness of a Consumer Activity Index in the Sponsorship-linked Marketing Context" International Journal of Sport Marketing and Sponsorship, 7, (3) 115-124.
- Nguyen, D. T., and McColl-Kennedy, J. 2003. "Diffusing Customer Anger During Service Recovery: A Conceptual Framework". Australasian Marketing Journal, 11 (2), 46-55.
- Nguyen, D. 2006. "Professional Customer Service Training in Ho Chi Minh City - Unrealised Golden Opportunities" Professional Marketing, June issue.
Published Refereed Conference Papers And Subsequent Abstracts
- Doan has papers accepted at several international conferences including The Academy of Management (outstanding research based paper award), AMA Frontier in Services, Australian and New Zealand Marketing Academy Conference, AMA World Marketing Congress, and UTCC International Conference on Business.
Distinctions
- Best Research Paper Award: Arnold, S and Nguyen D. T. 2006 "The Value of Consultant-Client Relationships: Perspectives from Both Sides of the Fence" The Academy of Management Conference, Atlanta, Georgia.
Research Interests
- Brands and Sponsorship
- Service Research
Thesis Topic
Service failure and customer negative emotions: communication strategies for service recovery
Academic Cluster
Marketing
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