Bernard McKenna

Dr Bernard MCKENNA

Contact

Positions Held

Senior Lecturer

Academic Qualifications

Memberships

• Member, International Communication Association
• Member, Academy of Management
• Member, Society of Business Communicators

Major Research Grants

Field of Current Research

Publications

• Parsons, R. & McKenna, B. (forthcoming, 2009). Constructing Social Responsibility through Corporate Sustainability Reporting. In Le, Thao (ed.), Le Critical Discourse Analysis: An interdisciplinary perspective. New York: Nova Publishers.
• McKenna, B. & Rooney, D. (in-press). Book Review: Kessler, E. H. & Bailey, J. R. (Eds.) Handbook of Organizational and Managerial Wisdom, 2007 Sage. Organization Studies.
• Rooney, D., McKenna, B., & Liesch, P. (forthcoming, 2008). Managing Wisdom in the Knowledge Economy. Oxford: Routledge.
• McKenna, B. (2008). Book Review: Outsourcing Technical Communication: Issues, Policies and Practices, by Barry Thatcher and Carlos Evia, Amityville NY: Baywood Publishing Company Inc., 2007. Journal of Technical Writing and Communication
• McKenna, Bernard, Rooney, David & Boal, Kimberly B. (in-press). Wisdom Principles as a Meta-theoretical Basis for Evaluating Leadership. Accepted by Leadership Quarterly.
• Rooney, D. & McKenna, B. (2009). Knowledge, wisdom and intellectual leadership: A question of the future and knowledge-based sustainability. International Journal of Learning and Intellectual Capital, 6 (1/2), 52-70.
• McKenna, B. (2008). Introduction. In N. Sunderland, P. Graham, B. McKenna, & P. Isaacs. Towards humane technologies: Biotechnology, new media, and ethics. Taipei: Sense Publishers: pp. 7-14.
• Rooney, D. & McKenna, Bernard J. (2008). Wisdom In Public Administration: Looking For A Sociology Of Wise Practice. Public Administration Review, 68 (4), 707-719.
• McKenna, B. & Rooney, D. (2008) Wise Leadership and the Capacity for Ontological Acuity. Management Communication Quarterly, 21 (4), 537-546.
• Waddell, N. & McKenna, B. (2008). Managers' Extended Working Hours: The Cognitive Dissonance of Institutional Expectation and Individual Obligation. Research Paper in Organizational Communication Division. International Communication Association 2008 Conference. May 22-26, 2008; Montreal Canada.
• McKenna, B., Rooney, D., Liesch, P., & Boal, K. B. (2007). Wisdom and leadership. In Barry, D. & Hansen, H. 2007. The Sage handbook of new and emerging approaches to management and organization studies. London, Sage, pp 344-347.
• Zhu, Y., McKenna, B. & Sun, Z. (2007). Negotiating with Chinese: Success of Initial Meetings is the Key. Cross Cultural Management: An International Journal, 14(4), 354-364.
• McKenna, B., Rooney, D., & ten Bos, R. (2007). Wisdom as the old dog ... with new tricks. Social Epistemology, 21 (2), 83-86.
• Rooney, D. & McKenna, B. (2007). Wisdom in organizations: Whence and whither. Social Epistemology, 21 (2), 113-138.
• McKenna, B.J. & Waddell, N. (2007). International Political Responses to the 2005 London Bombing: Epideictic Discourse and Public Condoling. Journal of Language and Politics, 6 (3). 377-399.
• McKenna, B., Thomas, G., Waddell, N., & Barry, M. (2007). Corporate Communication: Effective Techniques for Business. Melbourne: Thomson Learning.
• McKenna, B. (2007). Sure, she's a scientist, but can she take neat notes and arrange morning tea? In D. Page & T. Zorn Management communication: New Zealand and Australian case studies. Rosedale (NZ). Pearson Prentice Hall, pp. 40-49.
• McKenna, Bernard, Rooney, David & Liesch, Peter W. (2006). Beyond Knowledge to Wisdom in Managing International Business. Prometheus 24 (3), 283-300.
• Rooney, D., McKenna, B., & Breit, R. (2007). Knowledge and Wisdom in the New Media Era. In Hearn, G., Rooney, D. & Wright, D. (Eds.) Knowledge Policy: Challenges for the Twenty First Century. Cheltenham: Edward Elgar, pp. 100-107.
• McKenna, B. (2007). Communication as an Academic Field: Australia, New Zealand, Pacific Rim. In W. Donsbach & R. Craig (Ed.) The International Encyclopedia of Communication (pp. 1-8). Malden, MA. International Communication Association and Blackwell.
• McKenna, B. & Rooney, D. (2007). Critical Ontological Acuity as the Foundation of Wise Leadership. 6th Annual International Studying Leadership Conference. Warwick Business School. 13th and 14th December 2007
• McKenna, Bernard J. (2007). Review of Greg Mallory Unchartered Waters: Social Responsibility in Australian Trade Unions. Social Alternatives.
• McKenna, B. & Rooney, D. (2007). A Research Agenda for Wisdom-based Leadership using (Critical) Discourse Theory. Invited paper presented to Festschrift in Honor of James G. (Jerry) Hunt Meso-Modeling of Leadership: Integrating Micro- and Macro-Perspectives of Leadership. Institute for Leadership Research, Rawls College of Business, Texas Tech University, October 11-12, 2007.
• Zhu, Y. & McKenna, B. (2007). Developing a Theoretical Framework to Measure Cross-Cultural Discursive Competence in Business Communication. World Communication Association 19th Biennial Conference. 27-31 July, 2007, Queensland University of Technology, Brisbane Australia.
• Waddell, N. & McKenna, B. (2007). Professional and Managerial Work Time: A Critical Australian Perspective. The Fifth Critical Management Studies Conference, Manchester Business School: 11-13 July, 2007 Reconnecting Critical Management.
• Rooney, David, McKenna, Bernard & Keenan, Thomas (2006). Copyright and Cultural Production: A Knowledge and Wisdom Theory Perspective on Education Policy. Policy Futures in Education 4(4). [E\-journal: ISSN 1478\-2103] Available at http://www.wwwords.co.uk/pfie/content/pdfs/4/issue4_4.asp
• McKenna, B. (2007). Book Review. Phil Graham. Hypercapitalism: New media, language and social perceptions of value.Peter Lang Publishing. New York. Prometheus, 25 (2), 219-221.
• McKenna, Bernard & Waddell, N. (2006). Technologizing Inhumanity: A Discursive Practice. Critical Discourse Studies, 3 ( 2), 211-228.
• McKenna, B. (2006). Book Review. Darin Barney. The Network Society. Polity Press: Malden MA, Prometheus, 24 (1), 124-126.
• McKenna, B., Boal, K.B., Rooney, D. (2006). Using Wisdom Principles To Guide Authentic Leadership Research. Submission to the Second Biannual Gallup Leadership Institute Summit.October 7-9 2006. Gallup World Headquarters, Washington DC.
• McKenna, B. and Waddell, N. (2006). Media-ted Political Responses to the 2005 London Bombing: Deontics and Epideictics. 56th Annual Conference of the International Communication Association Dresden, Germany, June 19-23, 2006.
• Parsons, R. & McKenna, B. (2006). Rationalising corporate-community engagement: a critical discourse perspective. 7th International Conference on Organizational Discourse: Identity, Ideology and Idiosyncrasy. Amsterdam, 26th July- 28th July, 2006.
• McKenna, B. and van Kasteren, Y. (2006). The micro processes of Citizen Jury deliberation: Implications for Deliberative Democracy. 56th Annual Conference of the International Communication Association Dresden, Germany, June 19-23, 2006.
• McKenna, B. & Ayoko, R. (2006). Remoteness, Indigeneity and Community Health Engagement Processes: A Discursive Approach. 2006 Academy of Management Conference, August 11-16, Atlanta, GA.
• Rooney, D., & McKenna, B. (2006). "The Knowledge, Wisdom and Intellectual Leadership: A Question of the Future and Knowledge-Based Sustainability. KMAP 2006. Hong Kong. 11th to 13th December, 2006.
• Rooney, David & McKenna, Bernard (2005). Should the Knowledge based Economy be a Savant or a Sage? Wisdom and Socially Intelligent Innovation Prometheus 23 (3) 307 - 323.
• McKenna, Bernard (2005). Guest Editor's Introduction. Journal of Technical Writing and Communication, 35 (4), pp. 1-2.
• McKenna, B., Rooney, D., & Liesch, P. (2005). Beyond Knowledge to Wisdom in International Business Strategy. European International Business Academy Conference. Managing Knowledge Stream. BI Norwegian School of Management. Oslo, Norway. December 10-13, 2005.
• McKenna, Bernard & David Rooney (2005). Wisdom Management: Tensions Between Theory and Practice in Practice. Conference Proceedings of Knowledge Management in the Asia Pacific [KMAP]. Wellington, NZ. November 2005. [** Best Conference Paper Award**]
• McKenna, Bernard (2005). Plenary Address to Wisdom in Management Stream. Critical Management Studies 4 Conference. Judge Institute. Cambridge University. Cambridge U.K. July 4-6, 2005.
• McKenna, Bernard & Parsons, Richard (2005). QNI Yabulu Site Report: A Report from the Community Engagement Project. 7 February 2005.
• McKenna, Bernard J. & Beach, R. (2005). Measuring Community Engagement through Sense of Place. IAP2 Conference. Risks and Rewards in Public Participation: International Association for Public Participation. Sydney March 6-8, 2005.
• Brereton, D., Beach, R., Callan, V., Cheshire, L., McKenna, B., Paulsen, N. & Parsons, R. (2005). Engaging on the Ground: Site-level Community Engagement Practices in the Australian Minerals Industry. Paper presented to Minerals Council of Australia Sustainable Development Conference, Alice Springs November 2005.
• Parsons, R. & McKenna, B. (2005). Constructing Social Responsibility in Mining Company Reports. International Conference on Critical Discourse Analysis: Theory into Research. 15 - 18 November, 2005. Faculty of Education, University of Tasmania. Launceston Campus, Australia.
• McKenna, B.J. (2005). What is this thing called community?: A Communication Perspective. International Conference on Engaging Communities. Brisbane. 14-17 August 2005.
• McKenna, B.J., Beach, R., Brereton, D., & Callan, V.J. (2005). Measuring Community Engagement Through Sense of Place and Identity. IAP2 Asia Pacific Conference, Sydney 6-8 March 2005.
• McKenna, B. (2005). Book Review. Bazerman, C & Prior, P. (2004). What Writing Does and How it Does it: An Introduction to Analyzing Texts and Textual Practices. Lawrence Erlbaum Associates. Available at http://linguistlist.org/issues/15/15-1332.html
• McKenna, B. (2005). Book Review. Book Review. Sven Hemlin, Carl Martin Allwood, Ben R. Martin. Creative Knowledge Environments: The influences on creativity in Research and Innovation. Edward Elgar, Cheltenham UK, (2004). Prometheus, 23 (),.
• McKenna, B. (2005). Wisdom, Ethics and the Postmodern Organization. In D. Rooney, G. Hearn, & A. Ninan, Knowledge Economy Handbook. Cheltenham: Edward Elgar: 37-53.
• McKenna, B. (2004). Critical Discourse Studies: Where to from here? Critical Discourse Studies, 1 (1), 1-31.
• McKenna, Bernard (2004). When Mining Companies Discover the Triple Bottom Line. SCOS 2004 Conference, University of Queensland. December 3-4, 2004.
• Rooney, D., McKenna, B. & D'Agostino, F. (2004). "Wisdom as an Attribute of Knowledge Work". Paper in the Proceedings of the International conference on Knowledge Management in Asia Pacific (KMAP), Taipei, Taiwan, 7-8 December 2004, Pp. 118-127.
• McKenna, B. & Waddell, N. (2004). The Technologizing of Inhumane Practices. International Communication Association Conference, May 27-31, 2004. New Orleans, USA.
• McKenna, B. (2004). Book Review. Maria Joao Rodrigues. The New Knowledge economy in Europe: A Strategy for International Competitiveness and Social Cohesion. Edward Elgar. Labour & Industry, 15 (1), 95-97.
• McKenna, B. (2004). Book Review. Stephen Wilson. Information Arts: Intersections of Art, Science and Technology. Cambridge, MA, MIT Press, 2002. Prometheus, 22 (2), 225-227.
• McKenna, B. (2004). Book Review. David Rooney, Greg Hearn, Thomas Mandeville, & Richard Joseph. Public policy in knowledge-based economies: Foundations and Frameworks. Cheltenham, UK; Northampton, MA. Edward Elgar. Prometheus, 22 (1), 112-115.
• McKenna, B.J. (2004). Review of The new knowledge economy in Europe: A strategy for international competitiveness and social cohesion by Maria Joao Rodrigues. Cheltenham, UK: Edward Elgar. In Labour & Industry, 15 (1), 95-97.
• McKenna, B., Thomas, G., & Waddell, N. (2004). The Australian Guide to Corporate Communication: A Practical Handbook on Effective Writing & Speaking. Tuggerah: NSW: Thomson Learning/Social Science Press.
• Rooney, D., & McKenna, B., Hearn, G. (2003). "The Knowledge-Based Economy: Savant or Sage". Paper presented to the Knowledge and Economic and Social Change: New Challenges to Innovation Studies Conference, Manchester, April 7-9 2003.
• McKenna, B. (2003). Book Review. The Internet in Everyday Life by Barry Wellman & Caroline Haythornthwaite & Work in the New Economy: Flexible Labor Markets in Silicon Valley by Chris Benner Prometheus, 21.
• McKenna, B. (2003). Hype About Hypertext. International Conference on Research and Practice in Professional Discourse. City University of Hong Kong. November 15 - 19, 2000.
• McKenna, B. (2003). Book Review. Thomas L. McPhail (2002). Global Communication: Theories, Stakeholders, and Trends. Boston, Allyn & Bacon, 2002. Prometheus, 21.
• McKenna, B. (2002). Book Review: Fibreculture Reader: Politics of a digital present. by Brown, Hugh, Lovink, Geert, Merrick, Helen, Rossiter, Ned, The, David, Willson, Michele . New media and society, 4 (3), 423-429.
• McKenna, B. (2002). Book Review: Social Change, Public Policy, and Community Collaborations. Ed. P. Ralston et al. Constructivism in science education: A philosophical examination. Ed. M.R. Matthews. Poverty and Inequality: The political economy of redistribution. (Ed.) J. Neill. . Prometheus, 20 (2), 189-192
• McKenna, B. (2002). Book Review: What's the matter with the internet? Mark Poster. Prometheus, 20 (4), 397-399.
• McKenna, B. (2002). Hype about hypertext. In C.N. Candlin (Ed.) Research and practice in professional discourse. Kowloon. City University of Hong Kong, pp. 609-637.
• McKenna, B. (2001). Labor responses to globalization: The Australian experience. In Y.A. Debrah & Ian G. Smith (Eds.) Work and Employment in a Globalized Era: An Asia Pacific Focus. Frank Cass Publishers: London, Portland OR, pp.71-104.
• Patti, C., McKenna, B., Thomas, G., & Renforth, B. (2000). An External Communication Audit of a Superannuation Company. In O. Hargie & D. Tourish (Eds.) Auditing Organisational Communication. London, Routledge, 255 - 271.
• McKenna, B.J. & Graham, P. (2000). Technocratic discourse: A primer. J of Technical Writing and Communication, 30 (3), 219-247.
• McKenna, B. (2000). Labor responses to globalization: The Australian experience. Asia Pacific Business Review, 7 (1), 71-104
• Graham, P. & B. McKenna (2000). A Theoretical and Analytical Synthesis of Autopoiesis and Sociolinguistics for the Study of Organisational Communication. Social Semiotics, 10 (1), 41-59.
• McKenna, B. & Thomas, G.J. (2001). An authoritative curriculum in uncertain times. LAS Conference. University of Wollongong. Nov 29 - 30 2001.
• McKenna, B. (2001). Book Review: Body and organization. Ed. J. Hassard, R. Holliday & H. Willmott. London. Sage. Prometheus, 19 (2), 171-175.
• McKenna, B. (2001). Producing a civil society in a postmodern world. In J. Harrison (Ed.) Ethics for Australian Business. Frenchs Forest, NSW. Prentice Hall, pp. 83 - 102.
• McKenna, B. (2001). Critical Discourse Method: Tracking the ideological shift in Australian Labor governments 1983-1986. In H.Trappes-Lomax, H. (ed.) Change and Continuity in Applied Linguistics. British Studies in Applied Linguistics 15. British Association for Applied Linguistics in association with Multilingual Matters.
• McKenna, B. (1999). Dissolving the dialectic through technocratic discourse. ANZCA Conference. University of Western Sydney. July 5 - 7, 1999.
• McKenna, B. & Graham, P. (1999). Taking Risks With The Future: Review of Marxism Today, 1 (1) (Nov/Dec 1998). Culture Machine.
• McKenna, B. & Pearce, S. (1999) Strange Journeys: The Works of Gary Crew. Sydney, Hodder Stoughton.
• McKenna, B. (1998). Review of Bardon House, Its History and Environs. Bardon P&F. Bardon. Imago, 10 (2), 137 - 138.
• McKenna, B. (1998). Pauline Hanson discourse: authoritarianism or racism. Australian Systemic Functional Linguistics Association 1998 Annual Conference. University of South Australia, Adelaide. September 30 - October 2, 1998.
• McKenna, B. (1998). Combatting Hansonism Through Literature. Put Yourself in the Picture Conference, University of Southern Queensland, Toowoomba. August 9 - 10, 1998.
• McKenna, B. & Graham, P. (1999). Opinion: The language of Biotechnology: a brief analysis (3 November). Brisbane Institute. Available at
• http://www.brisinst.org.au/resources/mckenna_bernard_language.html
• McKenna, B. & Thomas, G.J. (1997). A Survey of Recent Technical Writing Textbooks. J of Technical Writing and Communication, 27 (4), 441 - 452.
• McKenna, B. & Klein, W.D. (1997). Writing Policy and Procedure Documents for the Workplace. J of Technical Writing and Communication, 27 (2), 147 - 161.
• McKenna, B. (1997). How Engineers Write: An Empirical Study of Engineering Report Writing. Applied Linguistics, 18 (2), 189 - 211. [ISI Impact Factor 0.658]
• McKenna, B. (1997). Phenomena and Epiphenomena - Is Pauline Hanson Racist? ANZCA Conference, Communication in Practice. La Trobe University. July 7 - 9, 1997.
• McKenna, B. (1996). The Discourses of Labour and Management from Hawke to Howard'. ANZCA Conference. Queensland University of Technology. July 11 - 13, 1996.
• McKenna, B. (1995). Book Review: Sociomedia: Multimedia, Hypermedia and the Social Construction of Knowledge Ed. E Barrett, MIT Press. Prometheus, 13 (2), 314 - 318.
• McKenna, B. (1995) Review of The Spayed Bitch and Other Gender Poems by Maureen Freer. Sweetwater Press, 1994. Imago, 7 (2), 102 - 103.
• McKenna, B. (1995). Discourses in Science Classrooms. Literacy and Education Research Network Conference, Townsville June 30 - July 2, 1995.
• McKenna, B. (1995). How Engineers Write; Why Engineers Write. ANZCA Conference, Edith Cowan University. Perth July 5 - 7, 1995.
• McKenna, B. (1995). Using Genre-based Pedagogy to Teach Science Writing'. In P. Bruthiaux, T. Boswood, B. Du-Babcock, (Eds.) Explorations in English for Professional Communication. City University of Hong Kong, 57 - 69.
• McKenna, B. (1995). Describing Engineering Discourse: An Empirical Approach. TEKOM 95 Conference. Westfalenhallen, Dortmund, Germany November 13 - 15, 1995.
• McKenna, B. (1994). An Annotated Bibliography of The Journal of Technical Writing and Communication'. 23 (4), 413 - 428.
• McKenna, B. & Neilsen, P. (1994). Post-colonialism, Justice and Good Stories: an Interview with Gary Crew. Imago, 6 (2), 14 - 30.
• McKenna, B. (1994). The Sexism of Labor's Factional System: It's Alright, Maaate. Social Alternatives, 13 (3 & 4), 32 - 35.
• McKenna, B. (1994). Using Genre-based Pedagogy to Teach Science Writing'. Second International Conference on English for Professional Communication, City Polytechnic of Hong Kong. Kowloon, Hong Kong, March 1994.
• McKenna, B. (1994). Considering Language Theory for Technical Writing Discourse. Paper presented to ANZCA and ICA Conference, University of Technology, Sydney. July 11 - 15, 1994.
• McKenna, B. (1993). Writing Needs of Applied Science Students: Victims of the Two Cultures? ANZCA Conference, Victorian University of Technology. July 1993.
• McKenna, B. & Robotham, M.A. (1992). A Survey of Assessment Management practices in Senior Secondary Schools. Research Monograph Series A No 8. March 1992. Board of Senior Secondary School Studies, Queensland.
• McKenna, B. & Allen, J.R. (1992). Study of the Variability of Review Judgments: English. Research Monograph Series A No 11. November 1992. Board of Senior Secondary School Studies, Queensland.
• McKenna, B. & Robotham, M.A. (1991). The Work of District Review Panels. Research Monograph Series A No 6. September 1991. Board of Senior Secondary School Studies, Queensland.
• McKenna, B. & Crew, G. (1988). Responses in Australian Language - Folio One. Brisbane, Moreton Bay Publishing.

Distinctions

• Winner of the 2007 University of Queensland Business School Excellence in Research award.

Research Interests

• Innovation Strategy and Leadership
• Knowledge In Organisations

Academic Cluster

Management