Thursday 29 June 2006
Industry experts and academics will address emerging services management and marketing issues at the Frontiers in Service Conference at UQ Business School from Friday 30 June.
UQ Business School's Professor Janet McColl-Kennedy is co-chair - along with world-renowned Professor Roland Rust of the University of Maryland , USA.
McColl-Kennedy said the School was looking forward to hosting some of the world's foremost experts on the rapidly growing services sector.
Industry experts Jim Spohrer and Paul Maglio from IBM's Almaden Research Centre in the US will present on Friday morning.
Spohrer said, "Even traditional manufacturing companies - such as IBM - need to add high value services to grow their businesses."
McColl-Kennedy said the conference would also feature some home-grown talent.
She said, "Brisbane's own Rod Wakefield, CEO of the Coffee Club will talk about the impact of a differentiated culture in the competitive franchising sector."
McColl-Kennedy said topics to be covered included new research on customer switching behaviour in the telecoms and banking industries, a paper looking at the differences between loyalty card holders and other consumers, and electronic service delivery.
She said, "It's an outstanding program and anyone working in the services sector, especially services marketers, will want to take the opportunity to learn from people they'd usually have to travel overseas to hear."
Media enquiries:
Cathy Stacey
Marketing Development Manager
Phone (07) 3365 6179
Mobile 0434 074 372
Fiona Sutton
Mobile 0423 637 699
Email media@business.uq.edu.au
