Wednesday, 11 October 2006
Craig Peden, member of the Imprezzeo commercialisation team
Researchers from two different institutions have collaborated to create a new platform technology that will change the way images are found online.
Using a combination of pattern recognition technology from University of Queensland researchers and content-based image retrieval technology from University of Wollongong researchers, Imprezzeo will commercialise new image processing technology that does not require text descriptions to find images.
"The limitation with current image processing technology is that we have to assign text tagging to the image to find it, says Mr Craig Peden, a member of Imprezzeo's commercialisation team.
"So if I have a picture of a beach scene, people would probably describe it with some specific words like, beach, sun, sand, surf. Basically we're restricted to a text description of images.
"What Imprezzeo allows you to do is to find images based on characteristics of other images. So long as you have some example images that have characteristics "like" those of the ideal image being sought, Imprezzeo can find similar images. It's all about finding images using images. We are totally comfortable finding text with text - just think Google searches, why not images the same way.
"Imprezzeo will search an image collection to find only those photos that have the details you want."
Commercialisation managers from both institutions are enthusiastic about the advantages of the Imprezzeo™ image recognition software.
"We believe the quality of the technology is significantly better than the competition we've seen in both the content based image retrieval and the pattern recognition aspects," Mr David Israel said.
"Imprezzeo is a platform suite of technologies for image processing across a range of different commercial markets," Israel said.
Peden agrees, "In this digital age, people are creating image content like never before."
A finalist in UQ Business School's Enterprize competition, the commercialisation team sees the $100 000 business plan competition as essential to streamline Imprezzeo's business plan and pitch to help secure further funding from venture capitalists.
Other Enterprize finalists are GetCracking (concrete roads will be cheaper to build and last longer), Pepfactants (technology break-through for industries using emulsions and foams), BioShield (vaccine for a virus that has devastated the aquaculture industry globally), Ausonex (hearing test instrument that doubles speed of testing), Neutropharma (transfusible neutrophils), and LanguageMap (cost-efficient way of testing English language skills).
To secure your place at Enterprize Pitch Day on Friday 13 October, contact Amy Hsylop a.hyslop@business.uq.edu.au
Media enquiries:
Cathy Stacey
Marketing Development Manager
Phone (07) 3365 6179
Mobile 0434 074 372
Fiona Sutton
Mobile 0423 637 699
Email media@business.uq.edu.au
