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Customer rage - Minimising the fall-out

15 November 2005

UQ Business School's Professor Janet McColl-Kennedy has won a grant in the recent Australian Research Council (ARC) funding round to further her ground-breaking work on customer rage.

Professor McColl-Kennedy said customer rage was a disturbing phenomenon that most organisations were ill-equipped to deal with.

She said, "A better understanding of customer rage will help organisations minimise the economic, social, and emotional costs - and minimise damage to property and persons."

"Because we're looking at a range of cultures the results will also have significant international impact."

Three other projects were successful in the intensely competitive ARC funding round.

Professor Steve Gray, Associate Professor Phil Gray, and Dr Jamie Alcock will develop a model to help companies make decisions about debt and equity levels in an uncertain environment.

Dr Damian Hine will work with colleagues at QUT to find out how the technology needs of small firms can be met by existing university knowledge and technologies.

Professor Phil Graham and UQBS colleagues Dr David Rooney and Dr Liz Ferrier will work with colleagues at QUT and partner organisation Ipswich City Council to develop technologies for collaborative production, exhibition, and evaluation of broadband content by grassroots creative producers.

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Fiona Sutton
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Email media@business.uq.edu.au

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